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Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

Software vendors such as Adobe, Salesforce, and SAP and experience agencies such as Accenture Interactive, MRM McCann, and VMLY&R need each other to survive. And you need them to work well together to build you great — and differentiated — digital experiences. The worst-case alternative is project failure and maybe losing your job. But how […]

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