January 2021 Research Recap — Cloud And Tech Operations
Each month, the infrastructure and operations team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its...
View ArticleSocial Media Meets Tulip Mania
It’s a story straight out of the Sherwood Forest, with a stopover in Holland. A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price...
View ArticleStop Trying To Take Humans Out Of Security Operations
Security tools cannot do what humans can do. Instead of replacing humans in the SOC, augment them so they can do what they are actually good at.
View ArticleA Consumer “Tech-celeration” Is Advancing Behaviors But Straining Emotions
The crises of 2020 turbocharged consumers’ technology adoption and usage. While the pace of change is impressive, consumers’ swift adaptation to life among screens is not entirely radical. Over 23...
View ArticleInsurtech Funding Roundup, Q4 2020: Insurtech Ends A Tumultuous Year Strongly
Despite the tumult of 2020, the insurtech market ended the year alive and (relatively) well. While funding did decline 6% year over year, the fourth quarter was the second strongest for funding in 2020...
View ArticleForrester’s Digital Go-To-Market Review: Consumer Electronics Edition
Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of...
View Article(Likely) First Cyberintrusion Into An American Water Treatment System
Yesterday, the city of Oldsmar, Florida conducted a press conference to disclose that an unknown person had remotely accessed the city’s water treatment system. The public was never in danger, since...
View ArticleThe Next Industrial Revolution Must Celebrate The Worker
In the race for efficiency, modernity, and profit, we risk forgetting the needs, value, and importance of our human workforce.
View ArticleThe French Tech Ecosystem Is Booming, But …
In 2020, 620 French startups raised €5.4 billion. This is more than in Germany but still way less than the UK (1,136 firms raised €12.7bn, according to EY). Last year, fund raising was much more...
View ArticleMarketing Leaders, Tell Your Buyers The TEI Investment Story
Companies still rely on their B2B marketers to convince buyers their technology is worth the investment. So, what type of strong, persuasive content can marketers create that’ll enable sales teams to...
View ArticleMultilocal Firms Will Emerge
The COVID-19 crisis is exacerbating preexisting trends, leading to a technology “splinternet,” protectionism, and local regulation. “With the rise of US-Chinese tensions, we risk entering a siloed...
View ArticleGRC And IAM — Better Together
Struggling to define where GRC ends and IAM begins? Get a clear breakdown of how the two functions should work together in a broader risk management strategy.
View ArticleDid You Hear? Social Networks Want In On Audio
First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where...
View ArticleThe Race To Put Cars In The Cloud Is … Confusing
Cloud providers and carmakers keep announcing grand partnerships. The reality is more complex and, often, less exciting.
View ArticleAdopt Three Practices To Boost Resiliency For Customer Service
The COVID-19 pandemic has catalyzed the need for change in customer service organizations — changes in the ways we work, hire new talent, invest in new technology, and in the way we practice risk...
View ArticleTake Security To The Zero Trust Edge
Forrester’s Take On The SASE Model This is big, folks. This is really big. Bigger than GameStop. Even bigger than Heelys (the adult version saved in my Amazon wish list). This could be the biggest...
View ArticleMeet The New Analyst Covering SecOps: Allie Mellen
Tell Us About You I have a background in computer engineering, and over the past 10 years I’ve been in engineering and consulting roles at organizations like MIT and a variety of startups. I live in...
View ArticleWe Need To Shift How We Think About Emotion And Journeys
Emotion Is The Key To Benchmarking Journeys We know customer journeys matter. We know emotion matters. It’s time to bring these two together and use journeys to design for the full scope of emotion. To...
View ArticleAre You Optimizing Your Sales Compensation Program?
Use the four stages of annual compensation planning to maximize the effectiveness of your plan today and in the future.
View ArticleYour Website Is Your B2B Shop Window
How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed...
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