Demand Programs — Using Rules To Design Program Flows
Demand marketers need a scalable and repeatable process to support buying group needs while in a demand program. Demand programs have program objectives with corresponding program plays to get and move...
View ArticleDemand Program Plays: Get And Move Buying Group Members Through The Waterfall
Traditional acquisition and nurture programs have ignored the reality of how buyers work together. Buyers work as a group to make a unified decision. As organizations embrace the reality of buying...
View ArticleHalloween Comes Early For Syniverse, FB, And Twitch — What We Can Learn From...
As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October,...
View ArticleThe Two Pillars Of Successful Annual Sales Planning
Many factors go into effective sales annual planning. Yet without close revenue engine alignment and use of data-driven insights, your plan may be doomed to failure.
View ArticleCould Internal Talent Marketplaces Help Us Fix Talent Mobility?
One of the top drivers of employee experience is having opportunities to advance at work (this is easy to find in Forrester’s employee experience research). In the age of shorter tenures and flatter...
View ArticleWie Führungskräfte im B2B-Marketing für unberechenbares Wetter planen können
Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.
View ArticleWechsel von Lead-zentrierten Fokus zu Buying Groups: Der Schlüssel zum...
As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.
View ArticlePerspectives On One Identity’s Acquisition Of OneLogin
On October 4, 2021, identity and access management (IAM) vendor One Identity announced plans to acquire identity-as-a-service (IDaaS) vendor OneLogin for an undisclosed amount. Founded in 2009,...
View ArticleLes Points Clés Des Tendances Pour Les Directeurs Du Marketing B2B en 2022
Explorez quelques tendances clés du marketing B2B qui définiront les priorités des CMO en 2022, et comment agir pour stimuler la croissance des revenus.
View ArticleSe Centrer Sur Le Groupe D’Achat Est La Clé Du Succès
Alors que les responsables de la demande et du marketing basé sur les comptes (ABM) cherchent à établir de nouvelles bases en 2022, il sera essentiel de se concentrer sur les groupes d'achat pour réussir.
View ArticleDigital Requirements Force Legacy Tech Out Of The Way — But Not As Fast As...
Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.
View ArticleServiceNow To Partner With Celonis – What To Make Of This Announcement
ServiceNow and Celonis recently announced a strategic partnership that is looking to create a closer linkage between ServiceNow’s low-code platform with Celonis’ Execution Management System. The...
View ArticleCreative Consumers Demand Your Creative Response
When Valve Software had to deal with consumers hacking into the encrypted software of its popular game “Half-Life,” the company took a bold, overt decision to release the code to the community. The...
View ArticleThe European Union’s Sustainable Regulation Jigsaw Is Almost Complete
The EU has committed to becoming the first climate-neutral bloc in the world by 2050 and has adopted a slew of regulation to support this transition.
View ArticleMarketers, Stop Being Part Of The Facebook, Inc. Problem — Start Being The...
Facebook, Inc. is in the hot seat again due to a recent The Wall Street Journal “Facebook Files” exposé and 60 Minutes whistleblower interview. As we’ve said again and again, a singular event won’t be...
View ArticleAPAC Countries Look To Strengthen Sustainable Finance Regulations
In APAC, vast political, economic, and social differences among countries pose an impact on sustainable finance regulations. Even for ESG factors that are easiest to measure and compare — carbon...
View ArticleThe Recipe For Holiday Success: A Heaping Helping Of Confidence
It’s the second holiday season of the COVID-19 pandemic. And, like last year, your prospects and customers want confidence, not questions, when using apps and websites. Learn how to provide that...
View ArticleTake The Leap To Form Creative Partnerships And Scale Innovation
Learn how to elevate your technology organization’s creative problem solving capabilities in this preview of our upcoming Technology & Innovation events.
View ArticleAnnouncing The First And Only Evaluative Research On XDR — The Forrester New...
Over the past three years, there’s been no shortage of hot takes on XDR. From a plethora of vendors across industries to security luminaries laying claim to the term, opinions abound. Yet, until...
View ArticleThree Outcomes Sales Leaders Should Expect From Marketing In 2022
“Disappointment is the gap that exists between expectation and reality.” — John C. Maxwell To avoid disappointment at the end of 2022, sales leaders must drive a new reality in their relationship with...
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