Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A...
An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.
View ArticlePredictions 2022: Continued Uncertainty Forces Attention On Securing...
Continued uncertainty has put more emphasis on third-party relationships and collaboration. How will that impact security concerns in 2022?
View ArticlePredictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity
In 2022, advertising agencies will face an acute talent shortage of no less than 50,000 employees, just when human ingenuity matters most. Discover how the best agencies will adapt.
View ArticleDeliver Brand Relevance And Growth With A New Experience Architecture
At Forrester’s Technology & Innovation Forum, Joe Cicman and I are revealing new research we’ve been working on that will help brands avoid irrelevancy and drive growth. It’s called experience...
View ArticleThe Future Of BI: Augmented And Personalized
It seems like you can’t read a technology news article or talk to a technology vendor or a consultant without AI finding its way into the topic or the conversation. This is especially true for all...
View ArticleGlobal Consumers Drive The Market Toward Sustainable Retail
From a long-standing focus on sustainability by companies such as Patagonia and REI to newer initiatives such as Galeries Lafayette’s (Re)Store, IKEA designing for reuse, and Mars’ pledge for net-zero...
View ArticleDon’t Underestimate The Importance Of The Chief Sustainability Officer
Chief Sustainability Officers (CSOs) (and their VP, director, etc., counterparts) are paving the way to a green future, an undertaking that requires massive transformational change. With confident...
View ArticlePredictions 2022: As Digitization Accelerates, Lack Of Equity, Labor, And...
The resiliency of the US health system was put to the test in 2021. The trials and tribulations of fighting COVID-19 proved that recovery from the pandemic is a journey — not a destination. Amid the...
View ArticleThe Days When SA&T Operated Solely To Train People About Security Are Vanishing
I’ve been living and breathing the security awareness and training (SA&T) market since joining Forrester 3.5 years ago, working closely with most vendors in this market, as well as our clients. I...
View ArticlePrévisions 2022 : Protection des Données
En octobre 2020, près d'un salarié européen sur trois a déclaré que son employeur utilisait un logiciel pour surveiller sa productivité lorsqu'il travaille à domicile. Les entreprises qui choisissent...
View ArticleAdobe’s Virtual Collaboration Bet Will Win If It Evolves Quickly
Helping people collaborate effectively to design experiences is a higher priority than ever. It would be high even if COVID-19 hadn’t hit us, simply because it’s increasingly clear that better...
View ArticlePrévisions 2022 : Expérience Collaborateur
Restant hétérogène, le monde du travail européen sera confronté à des différences significatives en termes de performances économiques et de niveaux d'emploi en 2022. Retrouvez nos prévisions pour...
View ArticlePrévisions 2022 : Assurances
En 2022, les assureurs s'appuieront étroitement sur les nouvelles sources de données pour exploiter des bénéfices cachés dans des domaines difficiles.
View ArticleYour Cloud Is A Platform For … Platforms
As a cloud analyst, I follow the latest cloud-native tech that’s transforming IT infrastructure everywhere. Today, core cloud infrastructure is more or less equivalent across the cloud service...
View ArticlePrognosen 2022: Versicherungen
Finden Sie heraus, was Forrester für Versicherungsunternehmen im Jahr 2022 und darüber hinaus prognostiziert.
View ArticlePrognosen 2022: Die Zukunft der Arbeit
Die Zukunft der Arbeit in ganz Europa wird im Jahr 2022 nicht von einem einzigen Trend geprägt sein, sondern von mehreren.
View ArticlePrognosen 2022: Datenschutz
Unternehmen, die Software zur Überwachung der Produktivität einsetzen, müssen sich auf Herausgorderungen 2022 einstellen.
View ArticlePredictions 2022: Banks Will Double Down On Innovation
To compete and survive in an increasingly unpredictable, post-pandemic world, banks will invest heavily in technology, talent, and sustainability in the coming year.
View ArticleThree Vendors Lead In Our Third Forrester Wave™ Evaluation On Unified...
Today, we released The Forrester Wave™: Unified Endpoint Management, Q4 2021. This is the third year we’ve published our unified endpoint management (UEM) Forrester Wave (see our past reports from 2018...
View ArticleYour Return-To-Office Strategy Depends Upon A Well-Defined Vaccination Policy
The future of work happens in a world of continuous change, with multiple shocks repeatedly challenging leaders to adapt. The pandemic is no exception: What leaders of US companies thought about...
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