Forr The Planet: Sustainability Interview Series — Ericsson
(Photo by Abhinav Sunil) As the key backbone provider for connectivity and network infrastructure, the telecommunications industry has been in a spotlight for sustainability. With the advent of 5G,...
View ArticleSocial Media Plays A Bigger Role In Commerce Than Just Buying
In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old...
View ArticleTalent Woes: Sometimes Your Best Defense Is A Really Good Offense
Use Agile Knowledge Management Practices To Combat Knowledge Loss In The Great Resignation It’s the fourth quarter, your team is down three points, and there’s less than two minutes to go. A victory is...
View ArticleHave Courage: You’re Going To Need It To Run B2B Paid Media
B2B paid media professionals are in for a roller coaster ride over the next three to five years. Principal Analyst John Arnold explains in a new report on the future of B2B advertising.
View ArticleThe 10 Best Ways To Spend Your B2B Paid Media Budget In 2022
What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.
View ArticleSales Leaders’ Guide To Rolling Out Compensation Plans At Kickoff
Compensation plans that motivate sellers to accomplish corporate objectives are invaluable to sales growth. How sales leaders roll out compensation plans to their sales teams is crucial to gaining...
View ArticleAvoid An Open Source Security Nightmare
We’ve had a few high-profile security problems with open source software. A disgruntled developer recently delivered intentionally modified releases of his faker.js and colors.js packages, which broke...
View ArticleNetflix Saturation Nears, With No Dearth Of Original Content To Binge
Netflix subscriber growth continues to slow. In its Q4, 2021 earnings interview tonight, company executives said it’s “tough to pinpoint” why customer acquisition hasn’t recovered to pre-pandemic...
View ArticleThe Future Of Healthcare
If there was a book, movie, or a Netflix series on the US healthcare industry today it would aptly start with the Charles Dickens quote: “It was the best of times…” “COVID was an accelerator for us,”...
View ArticleIs Performance Management Broken?
Outdated and disconnected performance management programs are increasingly causing damage to employee and organization success, but some organizations are turning to continuous performance development...
View ArticleFour Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured....
View ArticleProposed Surveillance Advertising Ban, Meet Contextual Targeting
Three US lawmakers (Rep. Anna Eshoo, Rep. Jan Schakowsky, and Sen. Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to...
View ArticleWhat Peloton Forecasts Got Wrong
Yesterday, Peloton announced that it is temporarily halting production of its connected fitness products in the face of waning consumer demand. The surge of explosive growth in the early days of the...
View ArticlePresenting The First Forrester Wave™ Evaluation On Public Cloud Container...
The Forrester Public Cloud Container Platform Wave results are in -- the standouts offer the broadest automation and ecosystems while embracing open source software.
View ArticleFive Forrester Wave™ Evaluations Set The Stage For A Marketing Services Reset
Leonardo da Vinci said, “To develop a complete mind, study the science of art. Study the art of science. Learn how to see. Realize that everything connects to everything else.” This couldn’t be more...
View ArticleThe Definition Of Modern Zero Trust
At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as...
View ArticleWhy A Multi-CMS Approach May Be Right For Your Brand
In the midst of tech consolidation, brands must think strategically about their CMS Portfolio. Some smart brands are realizing that a multi-CMS strategy can actually improve agility, flexibility, and...
View ArticlePrepare Your Organization For Purpose-Driven And Value-Aligned Co-Innovation...
As part of a future fit technology strategy, technology leaders must aspire to create an environment where internal teams can collaborate with partners to realize the value the organization is after. I...
View ArticleIn The Future, Will You Really Need A CRM?
CRMs are expensive. They cost companies between $1,200 to $3,600 per seller per year. Despite the cost, there is widespread agreement that companies require CRM technology for their sales organization....
View ArticleGoogle Is Still In The Driver’s Seat With Topics, Its More Transparent FLoC...
Google announced on Monday the arrival of Topics, a tracking system replacement for its Federated Learning of Cohorts (FLoC) approach. Google put the original proposal on hold after it drew industry...
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