Brands Swagger Into 2022 With Bullish Media Moves
In 2020-21, when advertisers were making decisions about their advertising investments, times were tough. The cultural environment was precarious and the trajectory of the pandemic more uncertain than...
View ArticleCybersecurity And Privacy Are Top Of Mind For Tech Execs
The past two years have only reinforced that cybersecurity and privacy cannot be taken lightly. As of July 31, 2021, the FBI’s Internet Crime Complaint Center saw a 62% increase in reported ransomware...
View ArticleLet’s Discover The State Of Customer Obsession In Government
Government organizations that want to improve the services, benefits, products, and experiences that they provide to customers must focus relentlessly on customers’ needs. This means putting customers...
View ArticleIncrease Sales Productivity With Effective New Hire Onboarding
Onboard New Reps Fast To Avoid Missing Out On Revenue Onboarding new reps quickly is key to achieving annual revenue and quota goals. To do this, sales executives should develop a best-in-class...
View ArticleMeet The New Principal Analyst For Cloud-Native Development, Devin Dickerson
Tell Us About Yourself I’m a native New Orleanian passionate about old-world architecture, gaming, and weight lifting. I love to travel with family, and I keep in touch with the same friends I’ve had...
View ArticleClari’s Acquisition Of Wingman Signals A Deeper Push Into Revenue Intelligence
Clari is a sales technology provider that helps sales teams streamline operations and improve revenue predictability. Traditionally, it has stayed away from deeper revenue intelligence capabilities...
View ArticlePractice Empathy To Reduce Insider Risk
Companies announcing layoffs need to pay attention to insider risk. Showing compassion and communicating openly can help.
View ArticleTime For A Digital Experience Transformation
It’s time for a bigger, bolder approach to digital experiences that marshals the entire value of your company and ecosystems. Learn how to drive that forward.
View ArticleThe Hyperscaler/GSI Relationship Has Forever Changed — Here’s How
By virtue of ever-increasing spending by enterprise customers, the cloud hyperscalers have been elevated to strategic partners of the first rank. This has forced many changes for enterprises and their...
View ArticleSix Operational Tips Marketing Operations Leaders Can Leverage To Prepare For...
To prepare for a potential recession, B2B organizations will look to gain budget savings across marketing. Marketing leaders will look to identify realistic savings. Whether you’re preparing for a...
View ArticleMyths And Realities Of Channel Conflict: Evolving Partnership Dynamics Will...
When discussing brands’ direct-to-consumer (DTC) digital strategies, I am often asked how brands are handling issues of channel conflict with retail partners. There are a few forerunners to my...
View ArticleManage Your Martech, Or It Will Manage You
Your marketing strategy is DOA without the tech to back it up. That means CMOs can’t afford to take a passive approach to martech.
View ArticleVivaTech 2022: From The Metaverse Hype To Green Tech Solutions
Paris was the center of innovation and technology last week. The 2022 edition of VivaTech in Paris was a great success with more than 90,000 in-person visitors and 300,000 digital connections. It has...
View ArticleIs The Sales Tech Party Over?
Back To The Roaring Twenties It wasn’t supposed to be like this. Early in 2021 the media was filled with talk that we would see a return to the Roaring Twenties, those golden years of economic...
View ArticleWhat’s New In EMEA Mobile Banking
Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of...
View ArticleCOVID-Related Absenteeism Is Costing Your Business Money
Many organizations are ill-equipped to manage the problem. Yet it's the sort of systemic risk that leaders need to be ready to face.
View ArticleActionable Insights And Metrics That Unlock Channel Sales Growth
Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel...
View ArticleIf you can say it, you can see it: Dall-E and You
Or, “How a natural-language image generation AI used as a meme generator by social media may impact your business.” Welcome to the future, it’s got AI-generated art. Let’s play a quick game – which of...
View ArticleDesign Solutions To Attract Female Investors
Women are investing in plain sight. But to look at the numbers, you would think that wealth managers can’t see them. Less than half of online women in the US are investors compared to 60% of online...
View ArticleIs Your Organization Ready To Democratize Its Automation Strategy With...
Runaway Automation Undermines Digital Transformation Success Automation is everywhere: In Forrester’s Q2 2021 Global Digital Process Automation Survey, 76% of respondents indicated they were driving...
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