Put Your Computer Vision Models In “The Matrix” With Synthetic Data
As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds. Computer vision is now...
View ArticleBanks Must Stop Acting Ad Hoc If They Want To Earn And Keep Customers’ Trust
As custodians and lenders of money, banks cannot exist without their customers’ trust. But why do so few banks around the world actually track and measure it? We’ve examined how banks themselves look...
View ArticleEnterprises Are Modernizing In The Cloud And At The Edge — Build A Backup...
Enterprises are using cloud and cloud-native technologies to digitally transform their businesses to be more creative, adaptive, and resilient. As they have done so, however, traditional backup...
View ArticleCustomer Centricity And Personalization In Banking Need Product Externalization
Application architectures in banks cannot afford to treat product-centricity as a stepchild, but need to focus on it as much as on customer-centricity. Product externalization helps banks move in this...
View ArticleFuture Fit Manufacturers Evolve Their Platform Strategies To Scale
The launch announcements for Siemens Xcelerator and Horizon Nexus show how platforms are evolving in the manufacturing sector.
View ArticleFirms Struggle To Embed Sustainability In Customer Journeys
Customer experience (CX) leaders can ensure that sustainability is more than just words and good intentions by weaving their firm’s sustainability goals into customer journeys as they unfold. But many...
View ArticleThe Convergence Of APIs And EDA: Roche Sets An Example
A digital business is one with technology at the core of its business model. Software is the expression of the business. A truly digital business quickly implements and continuously improves all its...
View ArticleDigital Platforms And Cloud — Looking Beyond The Buzzwords
Joining Forrester As A New Analyst With Two Questions In Mind I recently joined Forrester as a senior analyst to pursue my dream as a research analyst and follow my passion for digital platforms and...
View ArticleThe Three Key Inputs You Need For B2B Marketing Planning
For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.
View ArticleNew Forrester State Of Account-Based Marketing Survey Reveals How ABM Budgets...
Forrester’s latest State Of ABM survey for 2022 has just been released, providing new insights into the current state of the account-based marketing (ABM) landscape. This study is conducted every 1–2...
View ArticleThe Forrester Technology Strategy Impact Award Semifinalists For North America
Drum roll, please! We announce the 10 semifinalists for the prestigious Forrester Technology Strategy Impact Award 2022 for North America!
View ArticleAnnouncing The Forrester Wave™: Global Adobe Services Partners, Q3 2022
I’m pleased to announce our recently published The Forrester Wave™: Global Adobe Services Partners, Q3 2022. In our 23-criterion evaluation of global Adobe services partners, we identified the 10 most...
View ArticleNIST PQ: “Lattice” Pick A Winner
Last week, we wondered if early reports indicating that NIST would announce “winners” of its post-quantum cryptography competition would come to fruition any time soon. Happily, they have. After an...
View ArticleB2B Summit APAC 2022: Back Live And Digital, With A Rock-Star Agenda
Our excitement grows by the day, with our B2B Summit APAC event back live in Singapore (and via the digital experience) this 20–21 September. We have been working on developing our agenda for some time...
View ArticleMox Bank drives a high-performance operating model to deliver new digital...
While the Hong Kong market is mature in terms of traditional banking products, Forrester has found that digital banking’s pre-sale and post-sale journeys there lag those in other advanced economies. In...
View ArticleEuropean Union Ruled: Shady Design Practices Are Illegal
The EU has adopted a set of regulations that condemn misleading techniques such as dark patterns. In doing so, the EU sets new standards, catching digital businesses that over-focus on conversion...
View ArticleAssessing The US Youth Smartwatch Market: Is There Room For An Independent...
Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing...
View ArticleThe Pros And Cons Of Connected Devices
In May 2022, Business Insider reported that Russian troops stole nearly $5 million worth of farm equipment from a John Deere dealership in Melitopol, Ukraine. The stolen equipment was located by remote...
View ArticleMetaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and...
View ArticleExercise Executive Empathy To Get Stakeholders Excited About CX
How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.
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