Scaling Agile? Take Our Survey And Learn How To Reenergize The Journey
I’m very excited to be teaming up with Margo Visitacion on the biennial Forrester State of Agile At Scale Survey. This year, we’ve added a few more questions in areas that we see organizations...
View ArticleStop Chasing After All Things Smart Home — Build Connected Health Experiences
It’s not just about the smart home . . . it’s about something way bigger. Healthcare organizations (HCOs) need to learn and understand how to navigate the smart home space and use internet-of-things...
View ArticleDAM Market Set To Top $1 Billion In 2019
If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life...
View ArticleForrester Key Takeaways On SAP Following SAP SAPPHIRE Event
Forrester VP and Research Director Allen Bonde interviews VP and Principal Analyst Liz Herbert on takeaways from SAP’s SAPPHIRE event. Also, check out our recent report on SAP and whether SAP is a good...
View ArticleWWDC: Apple Continues to Up the Ante on Experience with Privacy Leading
Apple continues to leverage its engineering chops to deliver better experiences. Experiences are faster, more nimble, private, secure, personal and more. Apple is: Leveraging privacy as a...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
As The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger...
View ArticleIs Your Bank’s Mobile App A Fonzie Or A Potsie?
If you’re a fan of the old TV show “Happy Days,” you know Fonzie and Potsie. If you don’t know the show, here’s a quick sum-up of the two characters: Both were good dudes, but while one (Potsie)...
View ArticleFuture Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail
To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily...
View ArticleUnconventional Wisdom: Explore Paying The Ransom In Parallel With Other...
Your organization has just received ransom notices across your infrastructure, informing you of what you already fear. All your critical business data has been encrypted. You are angry that someone’s...
View ArticleGovts: Think Broadly with your Tech-Driven Innovations Efforts
As government functional lead for digital, the Department of Internal Affairs (DIA) leads all-of-government market engagement for the New Zealand Government. They have used a co-designed model...
View ArticleNew Tech: What I Took Away From The American Graphene Summit
Graphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer...
View ArticleYouTube’s Algorithmic Pedo-Failure
This week, YouTube turned to Facebook and said, “Hold my beer.” Yesterday, after intense pressure, the platform decided to demonetize channels that promote hate speech and discrimination. And in a...
View ArticleMarketing Is All About Moments: Don’t Wait For Them; Create Them
(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers...
View ArticleCall To Participate — How Is Your Firm Speeding Responses To Customers?
James Staten and I would like your help. Companies in today’s digital era must act and react quickly and efficiently across all departments and teams. Weigh in: What is your firm’s strategy for...
View ArticleRobo-Advice Claims Another Victim: FORR in 3 Video
In this episode of our video blog series FORR in 3, Vijay Raghavan and I discuss the challenges of robo-advice, some of the latest failures in this space, and what this means for a technology market...
View ArticleThe FTD Lesson For Long-Standing Brands: Don’t Rest On Your Laurels
FTD Gets Caught In A Terrible Game Of Pickle Century-old floral delivery stalwart FTD filed for Chapter 11, sending shivers through C-suites of venerable brands everywhere. In a growing US flower...
View ArticleInfosecurity Europe 2019: Incremental Evolution Rather Than Revolution
I have spent the last three days attending Infosecurity Europe 2019, the largest security trade show in the UK and Europe. As ever, before coming I have tried to predict the big theme or trends that...
View ArticlePEAK Human: Help Your Employees Ascend Above Your Organizational Chaos
Before an organization undertakes any transformation, restructuring, or automation initiative, it needs to ask: What do our employees need to become so that they can thrive in an environment with more...
View ArticleMarketers: Manage Your Automation Portfolio
Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.
View ArticleDesign Thinking Can Deliver an ROI of 85% or Greater
The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has...
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