Healthcare Organizations Are Future-Proofing Strategy And Operations With Cloud
Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems. A recent survey revealed that 76 percent of HCOs...
View ArticleSupercharge Your Employee Experience With Video
Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little...
View ArticleDun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines
Yesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines. Both of us have covered these companies from a number of different perspectives, and we agree that the move...
View ArticleThe Rise Of Virtual Care: Key Takeaways From Forrester’s New Wave™
Virtual care is about to hit a major tipping point — in 2020, investments in virtual care are expected to outpace those in traditional care delivery. While the virtual care market continues to mature,...
View ArticleThe Next Horizon Of Federal CX
The US federal government — and governments around the world — have officially embraced customer experience (CX) improvement as a key goal. That’s great news, since our research shows that better CX...
View ArticleFirst Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market
Woohoo! We just published “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report, which profiles the 13 most significant vendors in this market: Arm Treasure Data, BlueVenn,...
View ArticleProtect Your Customers’ Lives Via Tech-Driven Innovation
As you heard from us at last month’s Digital Transformation & Innovation 2019 Forum, all your innovation investments and efforts should be focused on addressing customer experience needs and...
View ArticleThe Cost Of Losing Creativity
Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. “The value of agency creativity...
View ArticleHardwire CX To Financial Performance In The Financial Services Sector
Business leaders in the financial services (FS) industry are used to tracking success with measures that reflect shareholder, investor and market regulator values like return on equity, net profit,...
View ArticleWhat Can You Learn From Digitally Advanced Firms?
Welcome to this episode of FORR in 3. In this video, Amanda LeClair and I discuss whether digital maturity matters, based on our survey of almost 800 enterprises in North America and Europe. (Spoiler...
View ArticleThe State Of Social Advertising: Pretty On The Outside, Ugly On The Inside
On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. Investors...
View ArticleDTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making
Direct-to-consumer (DTC) disruptors are storming onto the scene and growing at a rapid clip, proving that the improbable can become reality overnight: Few expected that buying mattresses out of a box...
View ArticleThe Future Of Facebook, Inc.: Short-Term Gain, Long-Term Pain
Based on the many press inquiries we’ve received at Forrester, the industry is keen on predicting Facebook, Inc.’s immediate demise. (Note: Facebook, Inc. is inclusive of the Facebook app, Messenger,...
View ArticleWaste Not, Want Not: Can Food Tech Help?
As the saying goes, if we waste now, we might want it later and regret the waste. Well, it’s even worse than that in the global food system. We waste now, and we want it at the same time. One of the...
View ArticleHow To Improve UX For Employees
Recently, I attended Rosenfeld Media’s Enterprise Experience conference as an input to research I’m conducting about enterprise user experience (UX). My three top takeaways about how to improve UX for...
View ArticleFacebook’s Libra Needs To Answer Three Questions
On June 18, Facebook officially launched its Libra cryptocurrency project, which aims to leverage blockchain technologies to create a new stable cryptocurrency backed by a basket of fiat currencies....
View ArticleGame Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?
(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological...
View ArticleNavigate Forrester’s Data Economy Research
It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights...
View ArticleIt’s Here — The 2019 Forrester Global Map Of Privacy Rights And Regulations
Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will...
View Article