Deep Design: Designing Well Combines Art And Science
Many firms misperceive design as being about look and feel, but it's mostly about how things work — and its processes are rooted in the scientific method.
View ArticleRetail Spotlight: A Look Into Nordstrom’s Newly Opened NYC Flagship
Last Thursday, Nordstrom opened the doors to its highly anticipated NYC flagship location. Prior to last year, Nordstrom had a relatively small physical retail footprint in NYC, which is currently its...
View ArticleThe Marketer’s Take On Facebook’s Q3 2019 Earnings: Waiting For More
My team at Forrester joins Facebook’s quarterly earnings calls, but not with a financial analyst’s mindset. Instead, we listen for the benefit of our B2C marketing clients. Many of them likely...
View ArticleUse Search To Convert In-Market Customers This Holiday Season
This blog post is part of Forrester’s Holiday 2019 retail series. Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to...
View ArticleRESEARCH ANNOUNCEMENT: The first ever Forrester Wave™: Cybersecurity...
I am beyond thrilled to announce the release of my latest Forrester Wave™: Cybersecurity Consulting Services In Asia Pacific. Forrester clients can see the the 10 providers that matter most and how...
View Article(another) RESEARCH ANNOUNCEMENT: A CISOs Guide To Our Research About The...
It doesn’t rain, it pours, and I’m so pleased to be announcing yet another report. This time it’s short and it summarises our suite of awareness, behaviour & culture research (security ABC )! I...
View ArticleCommerce Tech Vendors: How To Be Your Customers’ True Partner During The...
This blog post is part of Forrester’s Holiday 2019 retail series. As we quickly ramp into peak season for most retailers, your job as a tech vendor is clearer than ever: Make life easier for your...
View ArticleThe Impact Of Chatbots On Your Seasonal Workforce
Can chatbots help meet your holiday hiring needs — and should they? Forrester Principal Analyst Ian Jacobs explains in this video.
View ArticlePredictions 2020: RegTech Funding Will Explode As VC Investments In Other...
Tighter investor scrutiny will moderate venture capital and private equity investments. Meanwhile, regulatory technology funding will soar. Read our predictions.
View ArticlePredictions 2020: Distributed Ledger Technology Moves Beyond Proof Of Concept
In 2020 users of blockchain and distributed ledger technology will focus on operational matters, deployment flexibility and, interconnectivity. Read our 2020 predictions to learn more.
View ArticlePredictions 2020: IoT Expansion Brings Even More Change
Business use of the internet of things continues to expand. Read Forrester's predictions on what to expect from the IoT market in 2020.
View ArticleMobile Commerce Is Growing As Inhibitions Go Down
Mobile’s share in US online retail and travel commerce will increase from 36% in 2018 to 45% in 2024, as per our recently published forecast, “Forrester Analytics: Mobile And Tablet Commerce Forecast,...
View ArticleAlphabet (Google’s Parent Company) Acquisition of Fitbit Makes Sense for Both...
Author(s): Julie A. Ask, Frank E. Gillett, and Jeff Becker Alphabet has announced it will acquire Fitbit for $2.1 billion. This acquisition will improve Alphabet’s health and wellness offerings and...
View ArticleWhat To Expect On Singles’ Day 2019
How will retailers compete for sales during this year's mega shopping event? Get a glimpse of how it will unfold.
View ArticlePredictions 2020: Edge Computing Makes The Leap
Find out what Forrester analysts predict will happen in the edge computing market in 2020.
View ArticlePredictions 2020: Three Big Changes In Store For DevOps
DevOps teams will see some new trends in 2020 that will impact their work in GRC, introduce new tools, and bring additional business value. Learn more from Forrester Principal Analyst Charles Betz.
View ArticlePredictions 2020: Cloud Computing Sees New Alliances And New Security Concerns
In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.
View ArticlePredictions 2020: European Consumers, Regulators, And Digital China Seize The...
Volatility will continue in Europe in 2020. Read Forrester's predictions on European consumer behavior, regulatory trends, and China's investments in Europe.
View ArticlePredictions 2020: More Changes For Software Development
The world of software development will see big changes. Learn Forrester Research's top 5 predictions for the software development market in 2020.
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Apple TV+ launches; the coming Streampocalypse; and more.
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