Quantifying Vendor Efficacy Using The MITRE ATT&CK Evaluation
I’ve been extremely excited about the MITRE ATT&CK evaluation since it decided to open it up to vendors earlier this year. The endpoint detection and response (EDR) market represents the direction...
View ArticleThere’s No “Data Strategy”— Align Insights Priorities To Your Business Strategy
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me...
View ArticleTrends In Marketing Measurement You Need To Follow In 2019
Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of...
View Article“Crap” Content Continues To Describe B2B Marketing — Don’t Let It Describe Yours
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” — a work of thought leadership genius that I still tell marketers to read...
View ArticleIBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL
IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and...
View ArticleCoupa’s Acquisition Of Hiperos Adds To The Suites Vs. Portfolios Vs....
Clients often ask me, when they are selecting an ePurchasing product such as eProcurement, whether they should choose the best product in that category or look for a vendor that also offers products in...
View ArticleHelp Rogue IT Go Legit With Citizen Development Platforms
Meet Ray. He’s the director of loan operations at a bank — and he’s running out of patience. It takes ages to process customer requests, find customer info, and decide on loans. His team is doing the...
View ArticleRobotics Quotient — Maximize Value From AI And Automation Investments
AI and automation have risen to the top of CIOs’ agendas, but most companies aren’t prepared to recognize the full value from their investments. While they’ve spent money on technology, they haven’t...
View ArticleGet Ready For Edge Computing’s Rise In 2019
Every company needs edge computing on its technology road map starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up...
View ArticleFarming Innovation And Climate Change Adaptation
Every company will face disruption from new market entrants and innovations that seek to solve some of the world’s most difficult issues. To get a sense for the potential impact of such innovation, a...
View ArticleVideo Drives Online Display Advertising Spending But With Some Limitations
Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to...
View ArticleOmnichannel And Personalization: Make A Lasting Impression In The Marketplace
With the holiday season in full flight, creating a memorable customer experience is more imperative now than ever. Watch the video below to learn how omnichannel and personalization tie together to...
View ArticleA Simple Solution To Machine-Learning Bias
Machine-learning models may occasionally suggest an undesirable action. The action might be either biased or unethical — or just bad for business. Most of the time, the suggestion won’t be wrong. How...
View ArticleFour Types Of Edge Matter To Your IoT Deployments
The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecom operators...
View ArticleCybersecurity In India: Reflections And Learnings From A Visitor
Last week, I had the immense pleasure of travelling to India for the first time. It quickly became one of my favourite trips of 2019. This is in spite of a punishing schedule where I toured...
View ArticleWhen Design And Algorithms Collide
Algorithms are a new design material, affecting UX in the form of news feeds, recommendations, and propensity scores. Unfortunately, it’s not all going smoothly . . . Want to learn more? Please reach...
View ArticleGE Announces New Industrial IoT Software Business
With GE establishing a new stand-alone software business, we examine what it means for existing and potential customers of GE Digital and for GE. What we know: December 13th 2018 – GE announces the...
View ArticleTBT: The Top 10 Executive Responses From Hackers Versus Executives
Each year at our Privacy and Security events, we run a session called Hackers Versus Executives. In this session, we ask a hacker to cause mayhem and then stop at different points in the attack to ask...
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