Evaluate And Adjust Your VoC Program To Improve CX During COVID-19
Earlier this week, CX research directors David Truog and Harley Manning published a blog post that highlights two key points that I urge CX leaders who manage VoC programs to consider: understanding...
View ArticleA Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors....
View ArticleNavigating the European 5G Security Debate
At present it is difficult to remember life before the COVID-19 pandemic, but a key switch that has happened is the large scale shifting of the population to work at home as widely documented. Some...
View ArticleAWS Savings Plans: What They Are And Why You Should Care
Last November, Amazon Web Services launched AWS Savings Plans for EC2, Fargate, and Lambda. Unlike what the name may imply, Savings Plans doesn’t mean dollar accrual; rather, it’s a discount plan,...
View ArticleForrester’s EX Index Reveals What Other Surveys Don’t
Most engagement surveys in the industry focus on a broad set of factors set against the employee lifecycle, from onboarding to offboarding. They don’t provide enough insight into employees’ daily...
View ArticleAgile, DevOps, And COVID-19
Now is not the time to revert back to old agile practices. The world is going even more digital because of the COVID-19 crisis, and old industrial era thinking needs to be abandoned once and for all.
View ArticleForecasting In A Time Of Rapid Change: Tips For CIOs And Tech Vendor CEOs In...
Tips and techniques in preparing tech market forecasts during the COVID-19 pandemic. Where to get data, how to form models, and where to scale back.
View ArticleCan AI Predict Global Pandemics Like The Coronavirus?
AI is supposed to be the most powerful pattern detection and prediction technology in the world. It therefore begs the question: Can we use AI to predict future global pandemics far enough in advance...
View ArticleROI Business Cases Help Differentiate During Economic Uncertainty
In times of economic uncertainty, business executives look for increased clarity and confidence to support significant investments. In 2019, Forrester commissioned a survey of 747 technology buying...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Better Late Than Never: There’s Still Time To Improve Your Pandemic Plans Companies are showing renewed interest in business continuity and revising their pandemic plans in response to the coronavirus...
View ArticleThere’s Still Time For SaaS Clients To Ask For And SaaS Vendors To Offer A...
Cloud software has become more common, whether in the form of multi-tenant software-as-a-service (SaaS) or single-instance hosted software. Companies in many cases have signed on to multi-year...
View ArticleAn Appetizer For My Latest Doc: Mind The Cloud Skills Gap
Last week I published, “Mind The Cloud Skills Gap.” I didn’t end that declaration with an exclamation mark but really that’s what I feel—excitement! Why? 1. It’s my first Forrester report 2. The report...
View ArticleQuantifying Coronavirus (COVID-19) For The Technology Channel
Officials at the U.S. Centers for Disease Control and Prevention (CDC) and epidemic experts from universities around the world conferred in February about what might happen if the new coronavirus...
View ArticleHow Employees Feel About Coronavirus Now: A PandemicEX Survey Update
The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.
View ArticleData Insights Professionals: Solve The Insights Value Equation
With world conditions changing rapidly, it’s more critical than ever to focus on the bottom line of data-to-insights work: solving the insights value equation. The equation: Data and insights work must...
View ArticleNow Is A Counterintuitive But Ideal Time To Drive A Companywide Innovation...
Amid the business disruption caused by COVID-19, opportunities arise to create new value.
View ArticleAre Virtual Events The Right Move For You?
COVID-19 has forced the cancellation or delay of conferences, seminars, and trade shows of all sizes. Before deciding whether to turn an in-person gathering into an online experience, consider these...
View ArticleHow To (Not) Conduct CX Surveys During The COVID-19 Crisis
Instead of CX surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face due to COVID-19. Read how to adjust your survey methods.
View ArticleApple Ups The Ante On AR With LiDAR Scanner In New iPad Pro
First, what is LiDAR? It is an acronym for Light Detection and Ranging. Basically (oversimplifying), it pulses light at objects in a room and measures the time it takes for the light pulses to bounce...
View ArticleKey Technologies All Brands Need To Build Their D2C And B2B2C Business
All brands must rapidly upgrade legacy technology systems and processes. And that is regardless of whether or not they sell directly to customers! Brands are facing an onslaught of greater demands...
View Article