16 Retail Trailblazers To Learn From In 2019
On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next-generation retail experiences. Somehow, those hoverboarding delivery robots, Amazon...
View ArticleChannel Data Is A Competitive Differentiator
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their...
View ArticleCES 2019 Delivers Dazzling Tech But Disappointing Experiences
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and...
View ArticleHulu Signals An Inflection Point For OTT
You’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018. (For more information and analysis, check out this report.)...
View ArticleApply A 70/30 Rule For Trending CX Metrics
“Trending” reminds me of the fairy tale The Magic Porridge Pot, in which the pot wouldn’t stop cooking porridge and flooded the entire village. Just like that, CX professionals drown in an...
View ArticleIBM’s Quantum Announcement Is A Big Step In A 1,000-Mile Journey
IBM unveiled a complete “quantum computing system,” IBM Q System One, last week. What’s more, it chose to do it at CES in Las Vegas. Should you take IBM’s claim of a “commercial” quantum computing...
View ArticleNew Tech Spotlight: Security Technology Takes Center Stage
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31 billion in total funding....
View ArticleWhat Would You Like To See In My RSA Presentation On Cybersecurity Strategies?
I have been accepted to co-present at RSA 2019 in San Francisco in March along with my dear ex-colleague Andrew Rose (Vocalink CSO and 2018 European CISO of the year). The topic: “The Fine Art Of...
View ArticleNineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer
Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life...
View ArticleHow Do You Talk To Your Board About Cybersecurity? An Old Problem In A New World
Talking to our firm’s board of directors about security isn’t a new responsibility for most security leaders; it’s been on our collective agendas for years. But many security leaders still second-guess...
View ArticleForrester’s Global Financial Services Architecture Online Survey
We’ve Kicked Off Some New Research, And We Need Your Help. An important part of Forrester’s research process is gathering input from financial services companies so that we can advise our clients on...
View ArticleWhat I See Coming For The Channel In 2019
We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. 1. Private equity will continue its sweep of...
View ArticleLocation, Location, Location!
There are three things that matter in real estate: location, location, location. It is the real estate agent’s mantra and is largely believed to be the most important factor to consider when buying...
View ArticleForrester Online Survey: Organize To Deliver And Manage Application...
Every company faces a central dilemma: how to resolve the standardization and differentiation of its business apps to win, serve, and retain customers. That’s why we are still getting a lot of...
View ArticleGillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down...
Brands are jumping into the messy arena of polarizing issues with greater fervor — and Gillette just raised the stakes. After 30 years of sitting on the sidelines, Gillette is passing its razor like a...
View ArticleIt’s Time To Mainstream ABM
When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been...
View ArticleThe Watershed Of Digital-First Consumer Behavior
Zoom back 10 or even five years ago, and consumers would tell Forrester, “Yes, I use digital channels, but more often than not, I discover, research, or purchase a product offline.” You saw that...
View ArticleLuxury Retail 2018: What A Difference A Year Can Make
Luxury brands have gone from relative inertia over digital strategies to a flurry of activity, including technology upgrades, partnerships, and even acquisitions. Back in the summer of 2017, we warned...
View ArticleKeep Experimenting To Apply The Best Digital Technology For Your Store...
Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store...
View ArticleA 21st-Century Refresh Revitalizes Sales Performance Management Solutions
Gold-Standard Products Get Updated For The 21st Century What’s old is new again. Corduroy, fanny packs, and overalls are all the rage. Star Wars, Jurassic Park, and Jumanji are at the top of the box...
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