The Forrester Wave™: Continuous Functional Test Automation Suites, Q2 2020 Is...
There are always leaders and laggards in comparing vendor technology products, but being among the top 15 players in the market in a Forrester Wave™ evaluation is always a win. Why? Because the vendors...
View ArticleThe Facebook Ad Boycott Is Only The Tip Of The Iceberg
I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. — Robert Frost, The Road...
View ArticleKey Takeaways From Two Forrester Wave™ Evaluations On Insights Service Providers
Continuing our coverage of insights service providers, we recently published two Forrester Wave™ reports exploring and evaluating the current landscape. “The Forrester Wave™: Enterprise Insights...
View ArticleBeneficiary Experience: The Big Retention Opportunity Missed By Financial...
$500 billion: That’s the amount of money that moves around from both non-real estate inheritances and life insurance settlements every year in the US. And with so many assets in transition and the...
View ArticleThis Is The Right Time To Make The Future Of Work Happen
The tools executives need to meet the challenges of the future already exist. They just need to be prioritized.
View ArticleApple WWDC 2020: The Powerful Combination Of Context And Design
Apple continues to innovate through design and the use of context to create highly intuitive experiences for consumers. Examples include surfacing: The most important apps, widgets, and information on...
View ArticleMicrosoft Purchases CyberX
Today, Microsoft announced that it has acquired Waltham, Massachusetts-based internet-of-things (IoT) and industrial control system (ICS) security vendor CyberX. While the purchase price was not...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the US Food and Drug Administration approved the...
View ArticleGo Beyond Surveys In CX: Learn From Two Practitioners’ Experiences
At Forrester’s CX North America event, I delivered a session about going beyond surveys to measure customer experience (CX). To help convince attendees it’s possible, I asked two wonderful guest...
View ArticleWhat Are The Sustained Implications Of COVID-19? Here’s What Our B2B...
Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade. During our recent Summit and CX North America virtual events...
View ArticleDoes CX Matter To The Enterprise Cloud? Absolutely!
Over the last several months, our cloud analyst team has been asked to explore the question, “does customer experience (CX) matter to the enterprise cloud?” Restated, the more accurate questions are,...
View ArticleBuild Advocacy, Support And Budget For Your Zero Trust Vision
My global collaboration with the Zero Trust guru, Chase Cunningham is finally live!!!!. Driving any change in your organization, and getting support and advocacy for your security vision, is difficult...
View ArticleThe COVID-19 Crisis Sets The Direction For Europe’s Job Market
The COVID-19 crisis is accelerating many trends that have been lingering for some time, including workspace virtualization, remote working, faster decision making, and automation. In this sense, the...
View ArticleApple Takes An Inspiring Stand On UX, Privacy, And Diversity At WWDC 2020
Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference (WWDC) 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and...
View ArticleI lavoratori italiani si fidano di più delle loro aziende e apprezzano la...
A due mesi dal nostro primo studio relativo agli effetti della pandemia sui lavoratori italiani, siamo tornati a tastare il polso di oltre mille lavoratori qualche settimana fa. I nuovi dati confermano...
View Article“Begin with the End in Mind”
This 2nd Habit from Steven Covey’s The 7 Habits of Highly Effective People has been on my mind since Forrester’s recent forum, CX North America (CXNA). At the event, which exceeded expectations and...
View ArticleThe Pandemic Recession Demands a Digital Response
Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of...
View ArticleAnnouncing The First Forrester Wave™ Covering Adobe Implementation Services
My colleague Ted Schadler and I are excited to announce that “The Forrester Wave™: Adobe Implementation Services, Q2 2020” is now live. Following up the previously published Now Tech report, it’s the...
View ArticleDe la Crise à la Résilience
Je suis toujours circonspect quand on utilise le terme « résilience » car je l’associe comme beaucoup aux travaux du neuropsychiatre Boris Cyrulnik. J’ai donc relu son interview aux Echos où il...
View ArticleForecasting In Uncertainty: Warning Signs Inside The SaaS Vendors’ Recent...
How much will software spending fall during the pandemic recession? The answer to that question has major implications for the US and global tech markets. Software is the second-largest category in the...
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