Brands Must Evolve From Wholesale Suppliers To Partners
Brands have been reviewing and revamping their digital commerce strategies for some time. With consumers forced online during pandemic lockdowns across the globe, this focus on digital has only...
View ArticleIt’s Never The Data Breach, It’s Always The Cover Up
The obstruction of justice and misprision of a felony charges levied against Joseph Sullivan, former Uber CSO sent shockwaves through the cybersecurity community. CSO/CISOs rightfully wondered what...
View ArticleStill Considering Mobile Experience As A Reduced Web Experience? Wake Up!
As we’re reviewing mobile banking apps for our upcoming European Digital Experience Review™ research, I’m noticing a growing gap between leaders and laggards on both user experience and functionalities...
View ArticleUS Retailers Face Unprecedented Challenges In Planning For Q4
Q4 contributes a significant part of many retailers’ annual revenues and profits. As of mid-Q3, factors like high unemployment, a resurgence in COVID-19 cases, short-term and permanent store closures,...
View ArticleThe Myth Of A World After: A European Recovery Perspective
Expectations of a world after COVID-19 and the new normal have been exaggerated. Human nature shows us that bad habits often overcome good intentions. Yes, of course, consumers have massively and...
View ArticleReady Your Brand For Social Justice
Your brand is on the hook to respond to a social justice movement sweeping the world. This is how you get started responding.
View ArticleA Look Back At Zero Trust: Never Trust, Always Verify
Many organizations feel that Zero Trust is too time-consuming or costly to implement. Learn how it will save your organization in the long run.
View ArticleThe Security Snapshot: Improving Your Security Posture During A Global Crisis
The COVID-19 global pandemic was top of mind for security leaders (and everyone else) during the second quarter of 2020. Forrester’s security and risk (S&R) team focused on pandemic recovery and...
View ArticleGrowth-Mode Digital Strategy: Modernize And Transform
“Digital transformation” is overused, overhyped, and open to broad interpretation. Is transformation still relevant in a post-COVID world? I believe it is but only when mixed with a healthy dose of...
View ArticleIt’s Time For CMOs To Pay More Attention To Employees
CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external...
View ArticleThe Canada Customer Experience Index, 2020 Results Are Now Live!
Forrester’s Canada Customer Experience Index 2020 reveals the scores of 147 brands across 12 industries. This year is especially exciting for two reasons: 1. We added the utilities industry. 2. The CX...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep,...
View ArticleGet Ready For The Promise, Not The Peril, Of Workforce Data
Workforce and organizational data have been drizzling down on companies for decades, but as more jobs interface directly with technology, this has swelled to a heavy downpour. Most companies erect...
View ArticleLet’s Talk About (Government) EX
Forrester has been talking about the connection between employee experience (EX) and customer experience (CX) for years. And it’s not just talk: Our Customer Experience Index (CX Index™) and Employee...
View ArticleTikTok — When Geopolitics Trumps Tech Innovation
In the past two months, I’ve received dozens of inquiries about TikTok. While the case is still unsettled, I wanted to summarize some of my comments in this blog post. Is banning TikTok in the US “tit...
View ArticleThe Birds and the Bees Do It: Introducing the B2B Buyer Signals Model
We are now at a crucial point where organizations must have an explicit, thoughtful approach to identifying and acquiring the signals they need to survive and thrive. This year at Summit EMEA, we are...
View ArticleThe Best of Both Worlds: Sales Reps Can Finally Get Value From Their Customer...
Netflix’s recommendation engine has become so sophisticated that even the images displaying with the recommended titles are customized for the user. For example, if you watch a lot of movies starring a...
View ArticleMove From Insight To Impact: Data Strategy & Insights 2020
The digital future is here. And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every...
View ArticleWhy Choosing a Localization Vendor Is Like Dating
For global companies, reputation in the regions requires a great localization vendor, but it can be hard to find the right match. Kathleen Pierce of Forrester SiriusDecisions explains why past...
View ArticleNational Insider Threat Awareness Month: Stop Insiders With Zero Trust
The National Counterintelligence and Security Center (NCSC) and the National Insider Threat Task force (NITTF) partnered with US government agencies to kick off the second National Insider Threat...
View Article