在2021年，我们将看到领先CMO与落后CMO之间明显的区隔，领先的CMO将认识到2020年为过往的工作方式开启了新篇章，而落后的CMO则只会满足于促销活动、销售支持以及媒体空间购买等。企业如没有一个领先的CMO来带领，将无法生存。
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