Salesforce Picks Up (The) Slack To Extend CRM’s Reach Into Collaboration, But...
In its largest acquisition to date at approximately $27.7 billion, Salesforce has announced that it intends to acquire Slack in a move to add collaboration to its portfolio. Slack is a best-of-breed,...
View ArticleAnnouncing The Forrester Wave™: Insights-Driven Business Process Outsourcing,...
Buyer demand for greater value from insights and technology such as RPA, data science, machine learning, and advanced analytics are forcing both classical BPO and omnichannel BPO vendors to retool...
View ArticleUsing The Right Metrics For The Subscription-Based Business Model
The subscription model offers new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients’ customer journeys. But...
View ArticleNew Research: State Of Design Teams — We Need Your Help!
To give you insights on the state of experience design (XD)/user experience (UX) teams, my colleagues and I, who cover design and UX, run an annual survey. In our most recent one, 61% of respondents...
View ArticleFacebook Looks To Monetize Messaging By Acquiring Kustomer And Extending Into...
Facebook announced its intention to acquire Kustomer for $1 billion, adding digital customer service to its portfolio. Why the focus on customer service? It’s because customers hold the power in...
View ArticleAnnouncing The Inaugural Forrester Wave™ For Multicloud Managed Services...
Today, we released the “The Forrester Wave™: Multicloud Managed Services Providers, Q4 2020.” We looked at the top 11 vendors — Accenture, Capgemini, Cognizant, Deloitte, HCL Technologies, IBM,...
View ArticleKey Takeaways From The Forrester Wave™: Hybrid Cloud Management, Q4 2020
This week, we published “The Forrester Wave™: Hybrid Cloud Management, Q4 2020” evaluation to help infrastructure and operations professionals understand the nine most relevant vendors in this space....
View ArticleDo You Know The $-Value Of Improving CX?
We just updated our calculations for how much business growth you can expect from improving CX. We did this for the 14 industries we cover in our CX Index survey. For all the details, you can check out...
View ArticleForecasting In Uncertainty: Our Latest US Tech Market Forecast Shows A 2.5%...
The US election is now over, with Joseph Biden as President-elect, a Democratic House of Representatives, and a Republican-controlled Senate, pending the results of two Georgia Senate special elections...
View ArticleIt’s Time For A US Federal Chief Customer Officer
The Biden administration should work with Congress to create a permanent federal chief customer officer (CCO) role to oversee policy, spending, and interagency coordination for all federal customer...
View ArticleCOVID Drives M&A Activity In DevOps And IT Management
Your trusty DevOps Theme Team here! As Forrester analysts, we keep an eye on mergers and acquisitions; it’s part of our job. It’s certainly been an interesting eight months or so since the pandemic...
View ArticleUnder The Forrester Tree: Twelve Surprise Gifts From Our Analysts To You!
The holidays are upon us, and a cohort of analysts who are experts in demand and account-based marketing are ready to deliver eminently practical little gifts to you, the marketers we support.
View Article2021年预测：卓越的首席营销官（CMO）将带领组织重获增长
在2021年，我们将看到领先CMO与落后CMO之间明显的区隔，领先的CMO将认识到2020年为过往的工作方式开启了新篇章，而落后的CMO则只会满足于促销活动、销售支持以及媒体空间购买等。企业如没有一个领先的CMO来带领，将无法生存。
View ArticleBrand Spotlight 2020: In A Difficult Year, The Best Brands Shine Bright
In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six brands occupied the spotlight. The Best Brands Are Forged In The Crucible Of Crisis As I spent 2020...
View ArticleOn The Second Day Of Christmas My Analyst Gave To Me: Solutions To The Top...
This is the second in a series of posts that provide demand and account-based marketing (ABM) best practices, in the spirit of the 12 days of Christmas.
View ArticleKey Takeaways From The Forrester Wave: Customer Experience Strategy...
On December 2, we published The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020, which is a continuation of the Forrester Customer Experience (CX) team’s study of the...
View ArticleSingapore’s New Digital Banks Will Change The Banking Landscape Forever, Maybe
In a landmark announcement made on December 4, 2020 Singapore’s Monetary Authority (MAS) awarded banking licenses to four players, two of which will serve the retail banking market using a digital full...
View ArticleAgile Marketing: Cui Bono?
There’s no mystery as to who benefits from agile marketing adoption. Marcia Trask shows that the lineup of beneficiaries includes marketing teams, leadership, internal stakeholders, and external...
View ArticleRecent Dragos Funding Round Demonstrates Growing Demand For OT Security...
Operational technology (OT) and industrial control system (ICS) security are vitally important for the safety of the people who work in critical infrastructure and manufacturing. OT security is also...
View ArticleBold at Work Profile: UiPath’s Marketing Transformation
At Forrester SiriusDecisions Summit Asia Pacific, UiPath received a Return on Integration Honours award. Rajesh Kumar and his team defined a new marketing strategy for the India & South Asia region...
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