The New Change Management: Automated And Decentralized
Change management has continued to be a hot topic on social media and customer inquiry. As a process symbolizing traditional IT service management and the ITIL framework, it’s under increasing pressure...
View ArticleJust In Time, The SAST Market Has Embraced The Developer
The classical challenge with static application security testing (SAST) was bridging the gap between security and development. In SAST’s early days, it was a tool for security pros, who threw the...
View ArticleFour Levers That Drive Cloud-Native Decision-Making
Happy New Year! As 2020 gives way to 2021, I find my briefing dance card quickly filling up with “YAKS” (Yet Another Kubernetes Solution briefing). It’s to the point where it’s easy to wonder, “Does...
View ArticleEmerging-Company Sales Leaders: Shape-Shift Or Face Failure
Sales leaders at emerging-growth companies must evolve their skills and focus to successfully execute and build the revenue engine. Those who don’t will hurt the company’s ability to grow.
View ArticleChannel Software Tech Stack 2021
^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent,...
View ArticleUpdate Your Understanding Of Emotion (Hint: It’s Not Just Feelings)
2020 was an emotional rollercoaster. A global pandemic, economic upheaval, social unrest, and a contentious election have all left consumers reeling. Marketers know that emotion is the biggest driver...
View Article2021年预测：自动化成为企业的当务之急
在过去的一年里，自动化的世界和其地位发生了巨大的变化。点击“阅读更多”了解Forrester对自动化在2021年的发展所作出的预测。
View Article2021年预测：云计算将助力新冠疫情下的恢复工作
当你回头看过去15年来开发的公有云，会发现它们似乎是为此次新冠疫情所专门设计，用来应对全球的需求激增。去年发生的新冠疫情让许多企业遭受重创，但云计算也在助力企业逐渐从疫情的混乱中恢复过来。点击“阅读更多”了解Forrester对云计算在2021年助力恢复工作的具体预测。
View ArticleNavigating Your Way Through The Maze Of B2B Marketing Data Providers
We just published a new report on the B2B marketing data providers landscape — Forrester clients can read the “Now Tech: B2B Marketing Data Providers, Q1 2021” here — but I also wanted to share a few...
View ArticleForecasting In Uncertainty: Georgia’s Senate Elections Improve The Outlook...
In our last US tech market forecast (“US Tech Market Outlook For 2021: After The Election — How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets“), we projected that US business...
View ArticleBrands Bear (Some) Blame For Conditions At Outsourcers
Between really bad press (here and here) and bankruptcy (here), large contact center outsourcers have seen a rough last few months. Bad press for outsourcers spells trouble for and affects the brands...
View ArticleWhy The Service Mesh Should Fade Out Of Sight
Service meshes need to fade away into the background of development platforms. To understand why, one must first understand the quiet revolution happening with Kubernetes.
View ArticleFrustrated With Findability? Tagging Content Takes Teamwork
Best-in-class organizations pair SMEs with content operations to optimize all aspects of content performance at scale.
View ArticleProdigal Son Gelsinger Returns As Intel CEO
Early today, Intel announced CEO Bob Swan will be replaced by VMware CEO Pat Gelsinger. Facing stronger competitive challenges, Intel has struggled. As you can see, Intel’s stock (INTC) has languished...
View ArticleCOVID-19 Offers The Opportunity To Redesign The Physical Office
In the wake of Covid-19, organizations must redesign mobility solutions to shape resilient and adaptive future workspaces.
View ArticleReaching Gen Z Starts With Understanding Their Truths
During my time in advertising, one of the top questions I was asked by clients was: How do we reach the next-generation consumer without alienating our current (aging) customer base? It’s a business...
View ArticleVoulez-Vous Parler Social Networks’ Content Moderation Policies?
My father told me once, “If you see something wrong happening in the world, you can either do nothing, or you can do something”. And I already tried nothing. –Steve Trevor, “Wonder Woman” Social...
View ArticleWhat B2B Marketing Leaders Are Measuring: Five Key Takeaways
Instead of asking leaders which metrics they feel are most important, we simply asked leaders which metrics appear on their top-level dashboards.
View ArticleAwareness Isn’t Enough — It’s Time To Change Behaviors
I am thrilled to announce my latest research, “How To Manage The Human Risk In Cybersecurity.” It’s research I’ve been leading and evolving since 2010, changing my mind about the title with each...
View ArticleWhat You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales
Translating intent data into sales rep action offers a level of information that surpasses what sales reps can determine on their own. In his latest blog post for Forrester, Seth Marrs shares that when...
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