The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021
What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and...
View ArticleSanta Claus Or Krampus? A Seasonal Guide To Buying Signals
Each holiday season, children get a visit from the jolly Santa Claus or the demonic Krampus, depending on their behavior throughout the year.
View ArticleConsumers Ride A Rising Tide Of Consumer Energy Into 2021
Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer...
View ArticleIt’s Time To Put Security And Privacy Front And Center For Virtual Care
(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers...
View ArticleTwelve (Christmas) Tips To Make Your Virtual Events Go Off With A Bang In 2021!
The holidays are virtual for many of us this year, and people are starting to think about how to make these interactions meaningful.
View ArticleCall For Participation: Forrester’s 2021 ECM Panel Survey Is Now Open!
Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services...
View ArticleThe Ideal Partner Profile — A Channel Sales Leader’s North Star
B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile...
View ArticleIt’s Likely You Already Have Low-Code Developers — Get Them Into Your...
In the world of DevSecOps, a little empathy goes a long way — particularly when it comes to expectations for your developers. While security pros have been steeped in common security flaws and the...
View Article2021年预测：信任、安全与包容性将成为客户体验的核心所在
在2021年，新冠疫情对客户体验（CX）及相关职业的影响将比2020年更大，尤其表现在信任、安全与包容性方面。点击“阅读更多”了解更多细节。
View ArticleTendances 2021
Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet...
View ArticleCan Your Sales Rep Be Influenced By Commission?
Compensation is not always the most important sales motivator. Assessing your team on three factors will determine the influence it has to drive sales.
View ArticleThe Future Of Commerce Technology Is On FIRE — And It’s A Good Thing
I can explain the evolution of commerce technology using plate tectonics — really! Now imagine me telling you that commerce is no longer the nucleus of the commerce technology atom (… and that I could...
View ArticleCX Leaders: Vendor Consolidation Continues With Two Smart Acquisitions
In 2021, things are already heating up more for customer experience (CX) leaders. In just a few days, we’ve already seen two acquisitions — and we know of more on the horizon. Unified data analytics...
View ArticleAmazon, Berkshire Hathaway, And JPMC’s Haven Disbands — What That Means For...
With the news that Haven — the joint venture from Amazon, Berkshire Hathaway, and JPMorgan Chase (JPMC) — plans to shut down operations at the end of February, traditional health insurers and business...
View ArticleEmerging-Company Leaders, Are You Prepared For Exit?
Only one in 10 startups lasts longer than 10 years. In her latest blog post for Forrester, analyst Barbie Mattie shares how she wants to help increase those odds. Take our five-minute survey and learn...
View ArticleAre You Ready For The Convergence Of ABM And Demand Technologies?
Since the earliest days of Forrester’s coverage of account-based marketing (ABM) in 2016, we made sure to emphasize that while ABM is a strategy and not a technology, it’s also a strategy that has been...
View ArticleWhat To Expect From CES 2021
For the first time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris, or IFA in Berlin, this is one of the few key global...
View ArticleThe Best Is Yet To Come For Grocery E-Commerce In 2021
2020 was a banner year for grocery e-commerce as grocers swiftly responded to a massive pandemic-induced shift in consumer demand. But throughout the year, many grocers faced significant supply chain...
View ArticleHow Did I Score On My Channel Outlook For 2020?
Coming off of a year like 2020 makes analysts and futurists reluctant to make any kind of predictions going forward! When I published my What I See Coming For The Channel In 2020 blog post a year ago,...
View ArticleCDOs Wanted: Dedicated, Expanded Data Insights Leadership
Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the...
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