A Brand’s Values Must Withstand The Pressure Of Politics
When MLB Commissioner Rob Manfred announced the league’s decision to relocate the All-Star Game out of Georgia, it triggered a partisan firestorm — there was support and there was opposition. While...
View ArticleFour Steps To Overcome The Audience-centric Transformation Paradox
Even with the best intentions and C-level support, it is difficult to transform a B2B organization from having a product-centric to an audience-centric go-to-market strategy.
View ArticleToss Those Tea Leaves: Reading Real Signals Of Growth And Retention
Teams supporting retention, cross-sell, and upsell are most effective when they focus on the right signals from buyers and customers. At B2B Summit North America, learn more about these signals and how...
View ArticleTAM, That’s A Big Number!
In the last few weeks, I’ve had a few conversations about my recent report on how money is flowing into design: The Design Industry, 2021. Forrester’s estimate: Current spending is $162 billion — but...
View ArticleDigital Accessibility Enters The Spotlight As A Business Priority
When the COVID-19 pandemic struck, in many cases making digital the only channel through which customers could interact with brands, Forrester saw a significant uptick in inquiries related to...
View ArticleMarch 2021 Research Recap — Cloud And Tech Operations
Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that...
View ArticleWhy Your Brand Needs More Of Your Attention
Brand is a primary purchase-decision driver, yet it often takes a backseat in terms of investment. At this year's B2B Summit North America, learn how to better manage this critical asset.
View ArticleSales Operations As Switzerland: How Sales Leaders Can Avoid The Politics Of...
Territory design and the subsequent application and management of those plans is fraught with opportunities for distortion by human intervention. In her latest blog post, Anne Slough discusses the...
View ArticleNavigating The Struggles Of Data Deletion And Secure Data Disposal
How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? In the absence of explicit regulatory mandates, when and how to delete...
View ArticleSAP’s Newly Independent Financial Services Entity Could Bring Lots Of...
Today, SAP announced a strategic shift: Its financial services entity will become a separate firm. German investment company Dediq and SAP will form a separate financial services firm, which will be...
View ArticleCore Web Vitals: What It Is, Why Google Is Doing It, And What It Means
SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process....
View ArticleGRC Platforms: What You Need To Know Before You Buy
Businesses always need to adapt their operations to changing circumstances, and the pandemic has only exacerbated the need to rethink risk management strategies. COVID-19 has simultaneously highlighted...
View ArticleIs Your IT Operating Model A Speed Bump In Waiting?
Learn the key design principles to making your IT operating models more adaptive.
View ArticleFuture Fit Technology Strategy — Learning From Amazon
The Future Fit Challenge Applies Today, Not Just Tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win,...
View ArticleMicrosoft’s Acquisition Of Nuance Signals A Trend Of Industry-Specific...
Interest rates are low. The Fed is dovish. Strong balance sheets exist across the titans of tech. What does it all mean? Well, you are seeing the open salvos in an arms race in industry-focused tech as...
View ArticleTackle Five Challenges Of Tech Experience Improvement
With vaccine rollouts continuing en masse in many countries, companies are starting to get greater clarity on their return-to-work strategy. Forrester’s research has been clear on the return to work:...
View ArticleForecasting In Uncertainty: Despite The Pandemic, US Tech Jobs Grew In 2020,...
The US Bureau of Labor Statistics (BLS) released its 2020 occupational employment survey (OES) on March 31. We use this data for our estimates and forecast of US business and government spending on...
View ArticleThe Rising Bar For Retailer Mobile App Experiences — Are You Ready?
Use best-in-class examples to prioritize your retail mobile app development.
View ArticleThree Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Survey
Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.
View ArticleMicrosoft Doubles Down On Healthcare And Conversational AI With $19.7B...
Earlier this week, Microsoft announced its intent to acquire Nuance for $19.7 billion in its second-largest acquisition after LinkedIn. For the past 15 years, Nuance has been the largest independent...
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