Culture Is Critical To Your Customer Obsession Strategy
Tired of hearing the phrase “Culture eats strategy for breakfast”? As more CEOs put customer obsession at the heart of their corporate strategy, the mantra bears repeating — because customer-obsessed...
View ArticleClairvoyance Should Not Be Required For Revenue Planning
Marketing, sales, and customer engagement leaders need a structured, facts-based approach to achieving revenue and growth goals. Learn what that requires.
View ArticleDell Divests VMware: Investors Cheer While Customers Yawn
When Dell Technologies completed its acquisition of EMC in 2016, it gained a sweetheart of an asset: VMware. More precisely, it gained 80% of VMware, making the software dynamo a mostly autonomous...
View Article了解最新自然语言处理（NLP）用例，助力企业构建规模化项目
近几年，随着人工智能算法的不断突破，自然语言处理（NLP）技术也有了突飞猛进的发展。它很快从一个研究性课题发展成为了全球企业都可应用的成熟技术。知识图谱、智能文档提取以及基于AI的文本分析能力使得NLP技术在各个垂直领域和业务流程中有了更好的应用。点击“阅读更多”了解具体细节。
View ArticleBrands: Gauge The Size Of Your Digital Commerce Prize
All brands need to be selling to and engaging with consumers online. The experiences of the 2020 pandemic have only accelerated consumers’ shift to digital touchpoints. When it comes to brands’ digital...
View ArticleEuropean Businesses Must Redouble Their Recovery Efforts For 2021
European businesses must start preparing for a post-pandemic world. They need to target emerging business growth opportunities, devise a policy for hybrid remote and office working, and plan a way to...
View ArticlePositioning For Fast Thinking: Priming Your Buyer To Gain Market Advantage
Why do so many new products fail? Our fast-thinking brains reject the novel in favor of the familiar. Good positioning capitalizes on fast thinking and making your offering feel familiar to buyers.
View ArticleMeet Your New Public Cloud, Container, And App Modernization Analyst
As of March, I joined Forrester’s infrastructure and operations (I&O) team, covering cloud, containers, and modernization and the wider transition to cloud-native computing and practices. It’s a...
View ArticleFour Mistakes To Avoid In Customer Advocacy Content
Customer advocacy content has high demand and impact, but B2B organizations need a more intentional, aligned approach to its planning, creation, and use.
View ArticleEvent-Driven Architecture: This Time It’s Not A Fad
Clients sometimes ask me, “Why is there so much buzz about event-driven architecture (EDA)? This isn’t a new idea.” Indeed, it isn’t new. From complex event processing to the hardware interrupts of the...
View ArticleA Privacy Primer For Marketers
Privacy is firmly in the limelight as businesses weigh in on whether privacy is a human right and legislatures around the world debate new regulations and protections for consumers. Marketers are on...
View ArticleFinancial Services Firms Need A More Relevant Customer Segmentation Model:...
Even before the onset of the COVID-19 pandemic, consumers were already facing multiple financial challenges, and many were worried about their financial situation. The pandemic has impacted consumers’...
View ArticleAre You Ready To Step Up To B2B Marketing’s New Destiny?
As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.
View ArticleProduct Centricity Is Coming To Your Organization
I talk to many Forrester customers every week who are transforming: digital, agile, DevOps, or some mix of the three. One common theme is an interest in product team organization. This has been a hot...
View ArticleNew Research: How To Establish, Scale, And Evolve Your Design Practice
The design industry is booming. Our recent research, “The Design Industry, 2021,” estimates the size of the global design industry to be $162 billion and growing. But the increasing recognition of the...
View ArticleThe Three Reasons Portfolio Marketers Must Enable All Buyer- And...
When considering portfolio marketing’s role in enablement, take a revenue enablement approach to ensure that knowledge is delivered to the various teams that require it in the way they want to receive...
View ArticleFour Common Strategy Mistakes B2B Marketing Leaders Make
At a time when many firms are trying to regain their footing or set a new course, having a clear, comprehensive marketing strategy that supports the business’s future vision is critical. Avoid these...
View ArticleDen kulturellen Wandel der Mitarbeitererfahrung in Europa vorantreiben
Die derzeitige Krise zeigt, dass eine ausgezeichnete Mitarbeitererfahrung (oder EX für Employee Experience) entscheidend für die Marke und den CMO ist. EX war auch vorher schon ein wichtiger Treiber...
View ArticleMarketplaces Unlock New Markets For Sellers — And Tech Providers
Online marketplaces offer a lower-cost route to market for many sellers and a more convenient way for buyers to find, compare, and purchase products and services. Sure, there can be risks for sellers...
View ArticleAdaptive Firms Outperform The Competition
We have heard it again and again: The pace of change has never been faster, and it is not going to slow down. To win, the most successful organizations will be those that are able to capitalize on this...
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