RSAC 2021: No Silver Bullet To Fight Attrition Warfare, Just Resilience
A question I am asked most every day now is, “Will [insert tool, process, or person here] stop the next SolarWinds?” We all know the answer to that question: It’s truly nothing new — that tool, or...
View ArticleMoneyball For B2B Sales: The Insights-Driven Sales System
Just as using a scientific approach boosted the fortunes of major league baseball teams, so should sales teams use data and analytics to lift productivity and performance.
View ArticleRecipe For Success: Five Ways To Make The Most Of Your TEI Project Experience
Are you about to kick off a Total Economic Impact project with Forrester? See these five ways to ensure your TEI project experience is a success.
View ArticleService Design ROI And Operating Model
In 2020 more design teams used service blueprints compared to 2019. But is service design visible and demonstrating value within organizations?
View ArticleGDPR Is The Water That Patiently Wears Away The Stone … We Hope!
Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to...
View ArticleExpertise And The Shared Services Problem: A Conversation With Don Reinertsen
Note: Don Reinertsen is one of the most influential voices in agile methods. While Don is not a software professional himself, he is widely respected and cited by many authors writing on agile, DevOps,...
View Article$500 Million VC Funding For Contentsquare: A Perspective On Experience...
Contentsquare just raised a $500 million Series E round led by SoftBank. The French Tech Ecosystem Is Booming Wow! This is the biggest venture round ever and the biggest total funding ever for a French...
View ArticleFive Productivity Obstacles Sales Organizations Need To Overcome
Improving reps' productivity is one of the top objectives of our sales leader clients. The first step to achieving this is to truly understand the key productivity obstacles today’s sales teams face.
View ArticleForrester Decisions: How To Embed Cybersecurity And Privacy In Your Company
It’s time to rethink how you approach and think about cybersecurity and privacy. Today, robust practices are necessary to create the culture and conditions required to meet today’s demands and truly...
View ArticleHow New Digital Analytics Funding Will Improve Design
Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior, and typically offer a prioritized list of issues. The category is...
View ArticleData Ethics And DEI Convergence: A Win-Win Situation
Diversity, Equity, and Inclusion (DEI) and Data Ethics are increasingly interconnected, and brands must do both well to foster authentic, meaningful, and sustainable customer relationships.
View ArticleInspire Trust With Robust, Well-Tested AI-Infused Applications
Software takes part in almost everything we do, and yes, we do trust that it works! OK, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned...
View ArticlePIM Powers Digital Experience — Introducing The Latest Edition Of The...
Marketers, e-commerce directors, data analysts, content operations managers, master data management (MDM) managers, heads of channel management … these are just some of the roles of people we talked to...
View ArticleAmazon’s MGM Acquisition: A Deal About Talent, Not Titles
As the overpopulated streaming video landscape continues to expand, Amazon is vying to keep its top-tier ranking by buying MGM for $8.45 billion. While MGM’s library isn’t worth the premium price...
View ArticleWe’d Love Your Feedback On New Applications Designed To Master Supply Chain...
Lead time and availability determine customer experience. We all learned about that during the crisis. But now there is a global shortage of everything, from 20-foot containers to lumber and basic...
View ArticleBe An Authentic Ally To Earn The Right To Wear The Rainbow
June: a time when flowers bloom, kids count the days until summer vacation, and businesses everywhere turn their logos into little Pride flags. “Rainbow capitalism” is becoming more common, but as it...
View ArticleUse The Forrester Tech Tide™ To Evaluate Your Retail AI Investment Strategy
Artificial intelligence and analytics are increasingly critical to retailers’ ability to win, serve, and retain their customers. But the landscape of technologies is vast and advancing rapidly, so it...
View ArticleHealth Insurers: Taking Average To The Extreme
For the first time in the history of Forrester’s Customer Experience Index (CX Index™), every health insurer tracked in the study earned a rating of “OK.” Although this sounds more worthy of one-handed...
View ArticleThe Canada Customer Experience Index, 2021, Has Good News For Canadian Brands!
Forrester’s Canada Customer Experience Index (CX Index™), 2021, reveals the scores of 97 brands across nine industries. Our full report has a wealth of data at the brand and industry levels. In brief,...
View ArticleOrganizational Change Is About Orchestrating Organizational Systems
In our previous blog, we discussed the strategic shift from efficiency to effectiveness and the organizational implications from it. One implication is the ever-quickening pace of technology...
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