5G Will Become A Key Enabler For Digital Transformation Of The Public Sector
Technology transformation is a fundamental lever to change the workings of government. Government priorities, including higher citizen engagement, improved productivity, and stronger economic growth...
View ArticleiOS 15: Making 100 Mobile Moments Better Every Day
Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features...
View ArticleApril And May 2021 Research Recap — Cloud And Tech Operations
Each month, the infrastructure and operations (I&O) team writes incredible research (sorry for missing April initially!). As a research director, I get to not only see the final outcome but also...
View ArticleGot Kubernetes In Production? Let’s Talk
Kubernetes is going mainstream — at least, that’s what we were told at the KubeCon conferences, in the Cloud Native Computing Foundation (CNCF)’s case studies, and via various vendor success stories....
View ArticleThe Forrester Wave™: Content Platforms, Q2 2021 Is Live — ECM Continues Its...
The latest edition of “The Forrester Wave™: Content Platforms, Q2 2021” is now available to Forrester clients! The enterprise content management (ECM) market continues its evolution, with vendors...
View ArticleHow To Master Emerging Technologies In The 2020s
Social, mobile, big data, and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about...
View ArticleFeature Management Is Hot — Feature Experimentation Is Just Warming Up
Feature management and experimentation tools assist agile-plus-DevOps teams in achieving progressive delivery. Read more about our recent evaluation of these tools.
View ArticleThe Top Five Lies Security Vendors Tell About The SIEM
I’ve only been at Forrester for six months, and I’m already sick of hearing the phrase, “If you tried this query in the SIEM, it would take weeks!” and “Security teams hate their SIEM!” SIEMs (security...
View ArticleUnified Agent Augmentation Tools: A Fractured And Disorganized Landscape In...
Agent augmentation tools make the lives of contact center agents easier by enabling them to deliver high-caliber customer support. Yet today’s technology is siloed; there isn’t a unified agent...
View ArticleBe Early, Be Empathetic: How To Show Your Customers The Value Of...
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their...
View ArticleDigital Experience: The Inside Scoop As Told By 36-Plus Executives
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience...
View ArticleTo Formulate Marketing Strategy, Understand Your Business Context
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
View ArticleWinning Executive Support To Establish, Fund, And Scale CX
Discover the critical elements of a CX function that wins executive buy-in and is able to successfully get funding and scale up.
View ArticleForrester’s US Retail Recovery Heat Map, June 2021 — Expected Income Loss...
Retail recovery is proceeding at different rates in various parts of the US. See how our US retail recovery heat map reflects factors such as economic sentiment, change in COVID-19 cases, vaccine...
View ArticleSolving The Content Data Dilemma: How To Build B2B Content Measurement...
Dealing with B2B content data dilemmas? Learn how to build content measurement dashboards to gain better insights.
View ArticleAn Agency Decision Is A Technology Decision
It has become increasingly clear that technology is a critical component of the client-agency relationship. As marketing technology forms the foundation for developing consumer insights, campaign...
View ArticleB2B Digital Advertising Optimization Is Broken. Here’s How To Fix It.
Stop focusing on digital advertising click-through rates and start paying attention to three core results to maximize paid media investments.
View ArticleThe Right Platform Strategy Is Key To Your Future Fitness
Future fit businesses are more successful. Forrester finds that future fit companies grow 2.7 times faster than their peers. But it takes a lot to become future fit, and most companies have a ways to...
View Article重塑公司银行客户体验：从客户旅程地图绘制开始
以客户为中心已经在零售银行深入人心，零售银行的客户体验提升项目也在全球范围内遍地开花。相比于零售银行，由于B2B系统的复杂性，公司银行之前很少在客户体验领域有所建树。然而，随着银行对公司银行业务体验的要求与日俱增并期待可以达到和零售业务一致的极致体验，越来越多的公司银行部门开始把客户导向和体验提升作为自己的核心战略，随之转变业务模式。客户旅程地图绘制是提升公司银行客户体验的一个有力工具，公司银行客户...
View ArticleForrester’s List Of Ransomware Resources
With ransomware continuing as a high-impact problem (with seemingly no end in sight), we’ve put together some useful ransomware resources for security practitioners. Security and risk (S&R) pros...
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