What Is A “Hybrid” Sales Kickoff?
Yay, autumn! The time when those of us who didn’t put last winter’s work into building this summer’s beach body can finally relax … some more. We’re trying to figure out what to do with enough garden...
View ArticleConsumers Aren’t Ready For The Metaverse, Yet
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a...
View ArticleThe Market Remains Hot As We Kick Off Our Next Forrester Wave™ Evaluation Of...
You should give a DAM about the DAM market and your DAM needs. More than 60% of the users we surveyed already give a DAM. Because of this heat in the market, strong growth, and, most importantly,...
View ArticleGRC Platforms Morph From Maslow’s Hammer To The Swiss Army Knife
Winston Churchill said it best — “Never let a good crisis go to waste” — and governance, risk, and compliance (GRC) vendors have heeded the advice not once but twice. In 2002, after the Sarbanes-Oxley...
View ArticleForrester renforce ses équipes en France
Forrester est l’un des cabinets d’études et de conseil les plus influents au monde. Nous vous accompagnons et aidons à mettre le client au cœur de votre leadership, de votre stratégie et de vos...
View ArticlePromoting Responsibility, Compliance, And Good Judgment Without Fear, Shame,...
I’m very excited to announce my latest research, “Best Practices: Successfully Influencing Employee Cybersecurity Behavior” — Forrester clients can access it here. Excited may not be the right word...
View ArticleCrisis-Driven Innovation Demands Creativity And Action Under Pressure
In my latest report, Fuel Your Future Fit Innovation Strategy By Learning From Crises, I share what we learned from innovation during the pandemic. I offer recommendations for how this can be sustained...
View ArticleWant To Set An Achievable Number For 2022? Don’t Skimp On Annual Sales Planning
When sales leaders and the sales org are laser-focused on hitting their year-end numbers, it can be hard to give proper mindshare to annual planning. Yet a thorough planning process is critical to...
View ArticleThe Application Security Market Will Grow To $12.9 Billion By 2025
Earlier this year, when I published The State Of Application Security, 2021, I highlighted how organizations were prioritizing application security and aggressively adopting a range of tools to support...
View ArticleThe Race For Growth Is On
How will your firm grow and succeed when your competitors have access to the same resources? Find out in this sneak preview of our upcoming Technology & Innovation event.
View ArticleKey Takeaways From IAA Mobility: Repositioning The Automotive Industry Around...
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract...
View ArticleThe 2021 Forrester And InfoWorld EA Awards Contest Winners Focus On Agility...
In the Forrester/InfoWorld Enterprise Architecture Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2021...
View ArticleWhat Security Market Definitions Tell Practitioners
One of the biggest challenges of being a security industry analyst is finding when and how to define new market segments. We both had to do this recently — Jeff with managed detection and response and...
View ArticleWhat’s The Future Of Data Management? Find Out At The Data Strategy &...
Traditional data strategies struggle to meet business needs. Learn about the data management strategies of the future in this sneak preview of our upcoming event.
View ArticleHow Accurate Were Our Predictions For 2021?
As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. The punchline: We got it mostly right. And we missed a few too. Here’s a look at the biggest...
View ArticleFive Perspective Shifts Sales And Revenue Operations Leaders Need To Make In...
As the B2B buying process becomes more complex, sales operations teams face escalating demands. Learn about the trends that will shape sales operations leaders' priorities in the year ahead.
View ArticleMarketing Operations Wears Many Hats: Find The Best Fit For 2022
Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.
View ArticleIndustry Clouds Accelerate Their Momentum Into 2022
The rise of industry clouds is one of the key technology trends that tech executives should be ready for in 2022. These clouds offer capabilities at every layer of the stack: infrastructures and...
View ArticleBlue Prism To Merge With TIBCO
Private equity firm Vista Equity Partners just announced it will acquire robotic process automation (RPA) software company Blue Prism. It plans to merge Blue Prism into TIBCO Software, which it already...
View ArticleThe Keys To Better Post-Sale Customer Relationships In 2022
Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen customer relationships in our Customer Engagement Planning...
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