Closing The B2B Trust Gap
We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives....
View ArticleForrester’s Digital Go-To-Market Review: The World’s Most Future-Proofed Brands
To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In...
View ArticleThe Metaverse Is Born — Now It Needs To Grow Up
The metaverse has arrived — or that was the vibe last week, anyway, at the 2021 installment of the Augmented World Expo (AWE) conference. Many speakers also acknowledged that the metaverse is still in...
View ArticleWith Sales Tech, Getting You To Your Destination Is The Easy Part
Sales technology vendors often use the GPS analogy to describe how they help sellers reach their goals. Enter your destination, and let the system guide you. While this analogy makes sense, these...
View ArticleThe Real Deal On IBM’s Latest Quantum Computing Announcement
Understand three things about quantum computing before you read IBMs 127-qubit Eagle announcement.
View ArticleThe Evolution Of Design in 2021: Learning From Design Vendors
I’ve been out on paternity leave and needed to catch up. Design is changing rapidly so I thought it would be give a peek into my reading and analysis of recent results and announcements: More and more...
View ArticleB2B Marketing Event Trends: Virtual Is Here To Stay; Hybrid Is On The Way
The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic marketers were forced to adopt virtual events. As protective vaccines...
View ArticleLong-Form Natural Language Generation Is In Play This Week
A Forrester recommendation in a recent report is coming to fruition. In our Augmented BI Holds New Promises, But It’s Still Early Days report, we recommended to “find the right balance between...
View ArticlePredictions 2022: Leaders Who Embrace Trust Set The Bar For New...
Forrester predicts that 2022 will see the rise of the chief trust officer, bias bounties, decentralized digital identities, and the Climate Pledge Initiative.
View ArticleCryptocurrency: Everything Retailers Need To Know
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
View ArticleSeven Steps To Help Your Customer Service Heroes Through The...
Retail contact center agents (aka customer service heroes) typically deal with stressed-out shoppers during the holidays and the return period that extends through March. The shipping and supply chain...
View ArticleWelcome To The World Of No More Jobs
When you hear the phrase “no more jobs,” you might think of economic recession and dystopian levels of human suffering. Happily, we’re not talking about that. We’re also not referring to robots taking...
View ArticlePredictions 2022: Crypto And The Specter Of Inflation Loom Large In Wealth...
Traditional financial services firms will make non-traditional moves and look to innovate to stay competitive.
View ArticleAnnouncing The First Forrester Wave™ Covering Enterprise Fraud Management...
Following up the previously published Now Tech report, I’m excited to announce that “The Forrester Wave™: Enterprise Fraud Management In Asia Pacific, Q4 2021” is now live. Forrester defines enterprise...
View ArticleAll Brands Must Build Value From Direct-To-Consumer
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer...
View ArticlePredictions 2022: Software Development Adapts To A New Normal
New expectations call for new processes and tools. Learn how software development will adapt to the new normal in 2022.
View ArticleEarned Growth: A Boon Even For Companies That Cannot Implement The Metric
Fred Reichheld, one of the creators of Net Promoter Score (NPS), has done it again. In his upcoming book Winning On Purpose, he and his coauthors Darci Darnell and Maureen Burns introduce a new metric:...
View ArticleWeekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth
Instagram is becoming cheugy for Gen Z youth. Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in...
View ArticleWe Don’t Need Another Hero, But We Could Use Some CAPES
It’s safe to say, with phishing appearing perennially at the top of the attack vector list and business email compromise (BEC) causing $1.8 billion in losses to US businesses in 2020 alone, that email...
View ArticleFour Sustainable Finance Takeaways From COP26
If COP26 isn’t remembered for an ambitious deal (like Paris or Kyoto), it might be remembered as the finance COP. Learn four key takeaways for business and finance leaders.
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