Authenticité, marketing, et transformation durable.
Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz
View ArticleWill Your B2B Content Meet Buyer Expectations In 2022?
It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some...
View ArticleLeadership And Innovation — Learning From The Triumph And Tragedies Of The...
“Space flight needs leaders who go beyond where they can’t see, into the unknown, pushing the envelope for what might be possible. They are not satisfied staying within the box or looking within their...
View ArticleThe President’s New Management Agenda Has A Clear Approach To Strengthen...
The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it.
View ArticleTendances Retail et eCommerce 2022
Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce
View ArticleAs Bad Bots Level Up, Use Bot Management To Stay One Step Ahead
In my new report, Now Tech: Bot Management, Q4 2021, I discuss the ongoing scourge of bad bots and define the vendor landscape for bot management solutions. I chatted with my research associate,...
View ArticleKPIs Reinvented — Dust Off Antiquated Measurement
Sourcing KPI don´t support the complexity and measurement of marketing activities or ROI optimization. A new set of KPI is required.
View ArticleHey! Don’t Leave An Important Faction Off Your Sales Learning Event Guest List
First line sales managers will be working day in and day out with reps. So, to ensure that the knowledge and skills just learned at sales enablement training events stick, it’s critical that you enable...
View ArticlePredictions 2022: Insurers Will Find Value In New Processes, Products, And...
After a challenging 2021, insurers will tap new data sources to find hidden profits in challenging areas.
View ArticleAsk The Analysts — The Forrester Wave™: Unified Endpoint Management, Q4 2021
On Monday, December 6, join us for an interactive session covering highlights from the recently published The Forrester Wave™: Unified Endpoint Management, Q4 2021. Unified endpoint management (UEM)...
View ArticleUnknown Equals Unused: Fix Findability To Increase Content Usage
Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by...
View ArticleMeet Raluca Alexandru, Forrester’s Newest Data Governance And Data Management...
Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify...
View ArticlePredictions 2022: Anywhere-Commerce Will Unlock Massive Investments In...
In 2022, “anywhere commerce” will be the mantra as brands invest in tech to meet buyers in every possible shopping moment.
View ArticleMeet Forrester’s New Principal Analyst Covering Media: Kelsey Chickering
With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs...
View ArticleReserve Bank Of India’s Auto-Debit Rule, A Mandated Trouble For Banks — How...
In India, the subscription business with recurring payments was gaining traction due to its all-in-one bundled offering — convenience, choice, and consent — until a major change in the auto-debit...
View ArticleFairness Is In The AI Of The Beholder
At this point, it’s abundantly clear that if we aren’t extremely careful, AI will identify and exploit harmful biases in training data. And AI-based discrimination — even if it’s unintentional — can...
View ArticleAuto Manufacturers: Love Them Or Hate Them, Human Touchpoints Aren’t Going Away
With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service...
View ArticleHow To Ensure That Your Organization’s TEI Gets The Most Mileage
Make sure your TEI is meeting your organization where it’s currently at. The main objectives should be in-line with your organization’s strategy today, not tomorrow.
View ArticleGamification And Sales Enablement: An Imperfect Union
Our research and recommendations support the use of game mechanics in driving occasional, short-term selling behaviors among B2B sales professionals but not long-term learning behaviors. What...
View ArticleThe Cybersecurity Incident Response Market Abounds With Choice — But Please...
Last week, we released the Forrester Now Tech: Cybersecurity Incident Response Services, Q4 2021. This research provides a comprehensive overview of the service provider landscape. In the report, we...
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