Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data And...
Tell Us About Yourself I was born in Amman, Jordan. Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and...
View ArticleAnnouncing The Forrester New Wave™: Conversation Automation Solutions, Q3 2022
Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumerlike behaviors of B2B buyers, heightened expectations for digital experiences,...
View ArticleIt’s More Than Just Emojis: Secure Your Communications
What’s within an employee chat? More than emojis. Employee communications via chat, voice calls, and videoconferencing can include customers’ personal information, insights about business operations,...
View ArticleB2B Buyers And Digital Selling (Part 2): Buyer Enablement And Buying Signals
Sell something to a prospect, and you might earn a valuable commission. Help a prospect buy, and you might earn a valuable customer. This practice — helping prospects buy — is buyer enablement. And it...
View ArticleThe State Of Marketing Talent In Asia Pacific In 2022
The “Great Resignation” — a period during which employees are voluntarily resigning from their jobs at historic rates — is a reality in Asia Pacific (APAC) making addressing the marketing talent gap...
View ArticleSAVE THE DATE – 22 Septembre 2022 : Transformation écologique des entreprises
L’écologie devient de plus en plus une priorité de transformation des entreprises en Europe, mais beaucoup ont du mal à l’intégrer dans leur stratégie, dans leur modèle économique, et dans leur...
View ArticleFor European Leaders, 2023 Planning Requires Discipline And Precision
The war in Ukraine, soaring inflation, and worries about energy supplies for the coming winter dominate European headlines — and point to an economic slowdown. The IMF projects that European economic...
View ArticleMeta’s Short-Form Video Strategy Isn’t Reeling In Market Share
The company's TikTok alternative simply isn't winning, new Forrester data indicates.
View ArticleBuilding DEI The Right Way: Lessons Learned From Humana’s DEI Transformation
Get some key learnings on building a successful DEI organization from healthcare firm Humana in this preview of a session at our upcoming Technology & Innovation North America event.
View ArticleAPI Governance Shouldn’t Be A Four-Letter Word
While doing interviews for my report, Centralized API Governance Considered Harmful, one interviewee was surprised that I wanted to discuss governance because many of their clients view it as a curse....
View ArticleMartech’s Cornerstone Category Proves That Less Is More
Enterprise marketing suites are the foundation of the marketing technology stack. This is especially true during turbulent times as B2C marketers confront a range of challenges and opportunities such...
View ArticleSchool Is In Session, But AppSec Is Still On Vacation
The pandemic accelerated organizations’ move to digital work, and the market responded to the increased demand. New applications and features were built, deployed, and released at a rate that...
View ArticleAgile and Low-Code: Rocket Fuel for Digital Transformations
A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. There are many new practices and technologies that can help organizations...
View ArticleIt’s Time To Discard Outdated Conceptions Of The Office
Many employees and employers are locked in perceived and actual conflict over the role of the office. They disagree over its purpose, its value, and how often to visit it. The loosening of pandemic...
View ArticleNow Is Not The Time To Pull Back On Responsible And Ethical Tech Efforts
Earn trust and drive sustainable differentiation in technology with a responsible and ethical tech strategy.
View ArticleLead A High-Performing Digital Team
Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.
View ArticleAI Needs Synthetic Data To Build A Real Future
It’s a hazy Saturday morning in Southern California when a struggling actor gets a call. “They want me to do what?” he asks his agent incredulously. “OK, tell them I’ll be there.” He spends the next 24...
View ArticleForr The Planet: Sustainability Interview Series — Amazon Web Services
Photo copyright Abhinav Sunil Measuring and optimizing cloud sustainability is undoubtedly an important part of the overall carbon footprint reduction strategy for any organization in the digital...
View ArticleEmerging Technology: Sustainability’s Friend Or Foe?
Business and technology leaders are increasingly concerned with reducing their firms’ impact on this planet’s finite resources. Rising energy prices here in Europe help make a sometimes-abstract topic...
View ArticleDive Deep into Marketing Operations at B2B Summit EMEA, Oct 11-12 in London.
Marketing Operations professionals have a tremendous opportunity coming up to drive their strategic impact by attending Forrester B2B Summit EMEA. With a dedicated Operations track, this year’s Summit...
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