We Are Living In A Serverless World
Serverless is a bit of a misleading term, along with its famous predecessor “cloud.” Our digital world remains very dependent on physical servers and hardware, and the only question is who owns these...
View ArticleThere’s No Place Like Home: CVS And Walgreens Zero In On The Home Care...
A move to home care beckons retail to push the throttle on health equity and value-based care. But first, retail will need to win patient loyalty and trust.
View ArticleThe B2B Content Guide: Tech Buyers Need Relevant Vendor Content Pre- And...
Keeping up with buyer needs and content creation has been increasingly challenging for many marketers and sales organizations. Our research tells us that creating B2B content to serve changing tech...
View ArticleThe Sephora Case Shows That Organizations Need A Modern Framework For Trusted...
Last week, the beauty retailer Sephora made the headlines in the news, not because of a new product launch or some extraordinary TikTok campaign but because it became the first company that California...
View ArticleProduct Management Spending Recommendations, 2023
Learn where to expand investment, where to hold back, and where to get creative with your product management strategy in 2023.
View ArticleAvoid These Hiring Pitfalls To Attract The Best Digital Talent
To deliver excellent digital experiences and products, you need a superior digital talent strategy. Discover common pitfalls and learn from Amazon’s approach.
View ArticleThe Quantum Physics Of Future-Ready B2B Content
Advances in AI, automation, and analytics paired with growing expectations from buyers will fundamentally change the way we think about content and how it’s used.
View ArticleCCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to...
View ArticleAmazon’s Success In Health Care Hinges On Patient Experience And Trust
Amazon's planned acquisition of One Medical presents a serious question surrounding patient data privacy.
View ArticleThe Quantum Physics Of Future-Ready B2B Content
Advances in AI, automation, and analytics paired with growing expectations from buyers will fundamentally change the way we think about content and how it’s used.
View ArticlePrioritize Effectiveness Over Efficiency To Succeed In Times Of Uncertainty
Explore what enterprises and tech leaders can do to pivot away from just focusing on operational efficiencies towards making the effectiveness around customer and employee experiences and enhanced...
View ArticleOh, How I Love Thee — Brand Preference Measurement Goes Deeper Than Awareness
We all understand the feeling of love, whether we’re thinking of family, romance, or a favorite food. When talking about brands, we call that love “preference.” It’s the deepest connection that’s...
View ArticleYou Say Tum-AY-Toe, I Say Tum-AH-Toe — What’s Your AIOps Perspective?
We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now...
View ArticleIt’s Not You, It’s Them: Build A Resilient Cybersecurity Career
Preparing for the worst means putting loyalty aside to build a plan with your goals and growth at the center. Learn how to get started.
View ArticleShow Me That Emerging Technology Magic
Get three key takeaways about leveraging emerging technology in this Technology & Innovation event preview.
View ArticleIn An Agile World, Who Needs B2B Marketing Planning?
With a fiercely competitive business landscape, organisations have pushed the gas pedal to raise their growth momentum. New technologies and tech disruptions are mandating newer ways of working....
View ArticleWill The UPI Credit Card Hookup Be A Game-Changer?
UPI is now India’s de facto method for online payments. The exponential increase in transaction value, from ₹3.8 million in July 2016 to ₹10.63 trillion in July 2022, reflects this. Indians love UPI —...
View ArticleGet AI Right With AI Service Providers
AI can deliver value, but getting it right is a challenge. We’ve seen AI deployed successfully, like the program that discovered 20,000 undeclared pools, and less successfully, like the...
View ArticleA Sneak Peek Into The Future Of Security Awareness And Training
Forrester’s Guide To Global SA&T Regulations And Standards Reveals An Impetus For A Better Future Twenty-five percent of security decision-makers tell us that their security awareness and training...
View ArticleDrive Profitable Growth And Deliver Value Through Digital
While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester’s new service for digital business and strategy leaders in Asia Pacific can help.
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