The State Of Future Fit, 2022: Three Adaptive Behaviors Predict Maturity
"The State Of Future Fit Technology Strategy, 2022" identifies the three adaptive behaviors that future fit organizations emphasize.
View ArticleThe 12 Tales Of Leadership
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And...
View ArticleFour Key Takeaways From The 2022 State Of Retail Payments Survey
82% of software-decision makers at US retail companies are planning to adopt or are adopting payments software in 2022, per Forrester's data.
View ArticleHow A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success
Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In...
View ArticleMeet The New Analyst Covering Digital Business & Strategy: William Dahlgren
New analyst joins Forrester's Stockholm office to cover Digital Business & Strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.
View ArticleThe Forrester Enterprise Architecture Award Finalists For EMEA
Customer requirements and business needs are constantly changing. In order to successfully address those shifts, organizations are left with no choice but to align their ecosystems. Enterprise...
View ArticleNailing Chat Is Hard. Here’s How To Get It Right.
I have spent the better part of the last decade helping enterprises with their digital channel strategies. Omnichannel transformation is still a phrase on many enterprise’s lips, with companies across...
View ArticleERP: Switching To Cloud-Based DOPs At Your Own Pace
Enterprise resource planning (ERP) vendors are pushing client organizations to replace their on-premises ERP solutions with cloud-based digital operations platforms (DOPs). As a result, ERP discussions...
View ArticleAI Software Spend Will Double From 2021 To 2025, Reaching $64 Billion
Within that timeframe, spending in that category will grow 50% faster than the overall software market.
View ArticleClean Up Your Martech And Loyalty Tech Ecosystem
We all know that there is a big difference between working hard and working smart. And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit...
View ArticleLa Planification 2023 Exigera De La Discipline Et De La Précision
Alors que les craintes de guerre, d'inflation et de pénurie de carburant assombrissent la situation à court terme pour les entreprises, il sera essentiel d'être astucieux en matière d'investissements...
View ArticleThe Future Fit Platform Strategy
Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
View ArticlePoor Change Management Kills CRM Success. Here Is How To Get It Right.
Ready to give up on your CRM deployment? Before you do you should know – CRM is a huge market. It is valued at $63.91 billion today, and projected to grow to $145.79 billion by 2029, at a CAGR of...
View ArticleDécouvrez Le Rapport Direct Entre La Diversité Et L’Innovation
Découvrez pourquoi les responsables IT devraient faire de la diversité et de l'inclusion (D&I) un élément central de leur stratégie de gestion des talents.
View ArticleAmazon Utilise Ce Principe Très Puissant Pour Donner La Priorité À Ses Clients
Étudiez les concepts qui guident l'approche d'Amazon en matière d'innovation. Il y aura des éléments d'une grande pertinence pour votre organisation. Vous pouvez apprendre de ces éléments et les...
View ArticlePour Renforcer Votre Capacité À Résoudre Les Problèmes Commerciaux, Renforcez...
Découvrez comment améliorer les capacités créatives de résolution de problèmes de votre organisation technologique dans cet article de blog.
View ArticleHurry Up And Wait: Long Wait Times Cripple Access To Care, Health Outcomes,...
The US is facing a primary care crisis, and long wait times, scheduling inefficiencies, and legacy technology are exacerbating the problem.
View ArticleOshkosh Receives Forrester’s First-Ever Technology Strategy Impact Award
Learn how industrial technology firm Oshkosh transformed its digital technology organization to become future fit and receive Forrester’s Technology Strategy Impact award.
View ArticleForrester’s 2022 Moments Map Is Here!
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
View ArticleOnline B2C Marketplaces Continue Their Rapid Global Growth
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
View Article