Cyber Catalyst Brings Minimal Value To Businesses
In late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services....
View ArticleForthcoming Innovation Insights
As you have heard from me before, in today’s age of the customer that is driven by digital transformations, to position your company for future market leadership, you must prioritize tech-driven...
View ArticleAlexa Just Became HIPAA-Compliant — Prepare For Impactful And Personalized...
Amazon has announced that Alexa is now HIPAA-compliant. This is a long-awaited announcement and a big move for Amazon as it expands its footprint in the $3.65 trillion US healthcare industry. Voice...
View ArticleAustralian Financial Services Firms Must Step Up And Fix Home Lending
With broker reforms at a standstill, Australian financial services firms must step up and take responsibility by putting customer interests first. Create the right culture, be more transparent, and...
View ArticleThe Forrester Wave: Loyalty Technology Platforms, Q2 2019 Is Now Live
I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the...
View ArticleThe Questions CIOs Need To Be Asking About Their Firm’s Cloud Application...
In my tech market forecasts, I am starting to see the intersection of two worrisome trends: software subscription fees for multi-tenant SaaS or for single-instance hosted software are rising rapidly,...
View ArticleHunting For Fresh Insight? Arm Yourself With Our New Guide To Data Sourcing
Are you a data hunter? Got one on your team? It’s not enough to gather data — you need to actively hunt for it. When it comes to data, especially according to the decision makers asking for it, there...
View ArticleThe Good, The Bad, And The Ugly Of Office Design
Much of my research on Agile team working, developer spaces, and innovation labs is guided by my strong belief that even in the face of seemingly insurmountable problems, there are small changes within...
View ArticleThe Security Snapshot: 10-Year Challenge
At the start of the new year, a meme called the 10-Year Challenge went viral. The premise is simple: Post a photo of yourself in 2009 and a photo of yourself in 2019 to highlight certain changes that...
View ArticleAre You “Fit” Enough To Be Future Fit?
We released Forrester Future Fitness just over a week ago, and the good questions keep rolling in. People are intrigued, many of them for the reasons that motivated us in the first place to create the...
View ArticleIntroducing Forrester’s Consumer Energy Index: A Formula For Consumer...
CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential...
View ArticleMarketing Cloud Vendors Pick Up Where CDPs Left Off
The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about...
View ArticleGet Sirius About Customer Engagement Marketing
In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm...
View ArticleWhat’s News In Food Tech? Data Tools Help Separate The Wheat From The Chaff
Looking for a new data source to deliver differentiating insights? Yeah, you and everyone else. It’s not easy to find that local knowledge or the heads up about something that will drive business....
View ArticleTake Action Now To Plan For The Future Of Work
We’re just a month away from Forrester’s Digital Transformation & Innovation 2019 Forum, where my Forrester colleagues and leaders from a wide array of companies will be sharing our vision for how...
View ArticleTake A Stand For Consumer Privacy: The Anti-Surveillance Economy
“If You’re Not Paying For It, You’re The Product . . . ” If you have worked in or around tech for the last decade, you have heard — or likely spoken — this irreverent remark about the data economy....
View ArticleExtended Reality (XR) For Employees, Not For Customers
Just over a year ago, I was talking with my colleague Jenny Wise after she had returned from Mobile World Congress in Barcelona. While we were talking about some of the virtual and augmented reality...
View ArticleWhat XD Pros Can Learn From Diversity & Inclusion Leaders: Highlights from...
Does your company have a Diversity & Inclusion (D&I) program? I bet there’s a good chance you do — D&I is currently having its moment in the spotlight. But the D&I conversation at many...
View ArticleBlockchain and Supply Chain
Modern supply chains are faster, more dynamic, and more volatile than ever before. The digital economy thrives on scouring the globe for new markets and new sources of supply. Furthermore, agile...
View ArticleRiding the Wave of Zero Trust means you must paddle out.
Since RSA this year the drum beat of Zero Trust across the market has continued to grow louder. Almost daily the inquiries and conversations around Zero Trust and ZTX are coming in at an...
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