Justify your investment in the people and awareness side of security
Investment into changing security culture and behavior via security awareness and training (SA&T) , if done correctly, has the ability to transform your security team’s function and reach. We need...
View ArticleIBM Sells Out — Another Marketing Cloud Bites The Dust
On April 4, IBM announced plans to sell its marketing technology (martech) assets to investment management firm Centerbridge Partners. Upon completion of the deal, likely midyear following the...
View ArticleLet’s Unpack The Latest Agency Acquisition — Epsilon + Publicis = ?
On Monday, Publicis Groupe officially announced its plans to acquire marketing services agency and loyalty provider Epsilon-Conversant from Alliance Data Systems for US$4.4 billion. We predicted this...
View ArticleInnovate Your Business Model To Drive An Experience Advantage
Leading companies recognize that complacency is the enemy of success. They also recognize that, to maintain a differentiated advantage over their competitors, they must do more than incrementally fix...
View ArticleA Guide To 5G Strategy
The hype around 5G is growing. Governments are auctioning off the necessary spectrum; telcos are testing the first 5G networks; handset vendors are announcing the first 5G smartphones; business users...
View ArticleAssessing Your Digital Maturity — What Does Excellence Look Like?
Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are...
View ArticleScaling Agile: Don’t Copy Spotify; Learn From It! — Part 1
How can mainstream enterprises successfully adapt an approach from a digital-native unicorn? While you can’t copy culture, there is a lot you can learn from it. Check out my video below to learn how...
View ArticleStop Trying To Replace Your Agents With Chatbots — No, Seriously!
Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents...
View ArticleThe MITRE ATT&CK Framework Is Not A Bingo Card
I occasionally find people mapping their SOC capabilities to the ATT&CK framework by checking off specific techniques that they have shown they are able to detect with the intent of measuring...
View ArticleFuture Of Retail: Applying 2019 Predictions To Retail — Blog Series
To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog...
View ArticleQ&A — Evan Jones, CMO Of Fender
The feedback on Consumer Marketing 2019 is rolling in: Attendees loved our focus on the direct-to-consumer (DTC) challenger brand trend, why consumers are responding so positively, and how traditional...
View ArticleFuture Of Retail: How Brands Should Handle Automation In 2019
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their...
View ArticleCX Pros, Add Rigor To How You Prioritize And Drive Business Results
Firms are failing to differentiate with CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with CX. Take Australia, for example. Our CX Index™ data show how CX...
View ArticleRevenge Of The Nerds? Marketing Ops Takes The Stage
During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations....
View ArticleDigital Gets Real — A Look Back At Our 2019 Predictions
After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to...
View ArticleDigital Business Success Requires A Modern Core
Years into the digital era, we see many companies that haven’t invested enough in modernizing their core. The so-called back office and other operational systems can seem disconnected from goals such...
View ArticleThe Clash Of The Digital Platforms: The Five-Year Update
On March 7, 2014, I wrote a report called “The Clash Of The Digital Platforms” in which I identified five companies that had a unique status in the world of technology, innovation, and overall...
View ArticleUnderstanding The Evolving DRP Market
Sixty-four percent of global security decision makers recognize that improving their threat intelligence capabilities is a high or critical priority. Nevertheless, companies across many industries fail...
View ArticleIt’s Time For Shift-Left Performance Testing
Developers: Performance Testing Deserves Your Attention! Developers, you have to stop treating performance testing as an afterthought. Our Forrester Analytics Global Business Technographics® Developer...
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