Want To Launch An Extended Reality (XR) Experience? Start With Employee Use...
After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready...
View ArticleIntroducing Forrester’s Digital Competency Map
Digital transformation is your opportunity to reimagine your company from the ground up — don’t mess it up with poor, missing, or misallocated talent. Business leaders involved in digital...
View ArticleThe Security And Privacy Implications Of Drones
Over the past few years, drones have transitioned from military-only applications into a strategic asset that is transforming a range of industries such as construction, real estate, insurance, and...
View ArticleABM: Flash In The Pan Or Here To Stay?
At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in...
View ArticleEmotional Fitness: How It Feels To Be Ready For The Future
Forrester Future Fit is a tool for measuring your readiness for the future. A simple, five-minute assessment lets us statistically project whether you are in the high-, medium-, or low-fitness group....
View ArticleForget What You Read In “Winnie The Pooh”: The Goal Of A Honeypot Isn’t To...
Deception Technologies Operate By Identifying Business Use Case Violations Deception technology comes in many different varieties, but foundational to them all is the creation of an asset that has no...
View ArticleBoeing Case Reveals That B2Bs Are Not Immune To Volatile Brand Crises
Boeing is learning the hard way that B2B companies are no longer immune from brand crises that typically only affected B2C companies subject to empowered customer scrutiny.
View ArticleA New Era, A New Digital Japan?
A New Era, A New Digital Japan? On May 1, Japan will get a new emperor, and a new era — Reiwa — will begin. The transition is largely symbolic, as the emperor’s role is ceremonial, but the coming of...
View ArticleB2C Marketing Predictions So Far: Preference And Privacy Prove Powerful
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This...
View ArticleAnthos Ups Google’s Enterprise Efforts
(With Dave Bartoletti and John Rymer) The biggest announcement out of the Google Cloud Next conference in early April was the general availability of its Cloud Services Platform but with a new brand...
View ArticleThe Inclusive Design Imperative: Win And Retain More Customers
Inclusive design is good for business. I lay out the reasons why in my latest report, “The Inclusive Design Imperative: Win And Retain More Customers,” and explain how you can establish the foundation...
View ArticleHow Automation Is Impacting Enterprises In 2019
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that...
View ArticleThe Future Of Health: How Our 2019 Predictions Fared In Q1
Q1 is in the books. Alexa is HIPAA-compliant, the Amazon-Berkshire Hathaway-J.P. Morgan (ABJ) alliance now has a name — Haven — and the much-anticipated industrywide interoperability efforts got a huge...
View ArticleNew Report Addressing Your No. 1 Requested Topic For 2019: Speed
(coauthored by John Rymer) The top priority for Forrester’s C-suite Leadership Boards? Faster responses to customer issues and opportunities. Technology and marketing teams have raised their software...
View ArticleCX Sydney 2019: What to expect from World Vision CMO Teresa Sperti
CX leaders have successfully elevated and transformed the practice of CX over the past decade, but what’s next? This year’s CX Forum will focus on how to drive real, disruptive innovation. I recently...
View ArticlePredictions 2019 Update: Cloud Computing Soars To New Heights
At the end of 2018, Forrester’s cloud team made some bold predictions about how cloud computing would accelerate enterprise digital transformation everywhere, from the data center to the mobile device...
View ArticleVoice Assistants Cannot Answer All Your Questions
Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs). Marketers, agencies, and vendors alike are all excited about this...
View ArticleScaling Agile: Don’t Copy Spotify; Learn From It! — Part 2
How can mainstream enterprises successfully adapt an approach from a digital-native unicorn? While you can’t copy culture, there is a lot you can learn from it. Check out my video below to learn how...
View ArticleCan We Talk (Honestly) About The Executive In The Room?
It’s easy to pick out truly bad examples of leadership. In every organization you are part of — from the parent-teacher cooperative to the leaders of nations — there are inept leaders who seem to have...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Crisis Management Is Changing Boeing’s having a tough run. The company is under intense scrutiny after two crashes involving its 737 MAX jets, with governments grounding planes globally. This isn’t...
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