Data Protection Vendors Are Emerging From The Stone Age
A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” I gleaned many insights from the...
View ArticleA Tantalizing Sequel To Web CMS Is Coming Soon
After months of research, I am excited to publish our evaluation of the web CMS market (Forecast, Now Tech, and Forrester Wave™). Thank you to all the folks who worked so hard to make this happen! I...
View ArticleReflection On Web Summit 2018
Web Summit took place for the third time in Lisbon earlier in November. Over the years, Web Summit has become one of the leading global conferences to discuss everything technology. The large presence...
View ArticleIs Bigger Better? Midsize Digital Agencies Lead To Experience Success
We recently evaluated 12 midsize digital experience agencies in “The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018.” While nobody likes the word “midsize,” we all should pause and...
View ArticleThe Fight For Cybersecurity Brand Dominance Intensifies
“Everything Is An Endpoint” Brings BlackBerry Back From The Dead For many, the fact that BlackBerry still exists — and the fact that it spent $1.4 million of the $2.4 billion in capital it had — is the...
View ArticleWhat SAP Customers Should Know About The $8B Qualtrics Buy
SAP has been on an acquisition binge in recent years (Successfactors, hybris, Ariba, Concur, Fieldglass, CallidusCloud, Gigya and others) – a marked departure from SAP’s build-it-all strategy of the...
View ArticleWill CX Pros Still Have A Job In 2025?
There we were . . . a round table of CX leaders from across Southeast Asia, senior executives with years of experience running large, successful teams and chipping away at the journey to turn our...
View ArticleLIFT Your Emerging Tech Efforts To The Next Level
Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these...
View ArticleThe Forrester Wave™: Managed Security Services Providers (MSSPs), Europe, Q4...
I published my first Forrester Wave™ today, covering the managed security services provider (MSSP) market in Europe. The culmination of four months of hard work by not just us but all the vendors...
View ArticleIs Your Data Strategy Ready To Keep Up?
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a...
View ArticleFive Vendors Lead In Forrester’s Inaugural “The Forrester Wave™: Unified...
Our recently released evaluation, “The Forrester Wave™: Unified Endpoint Management, Q4 2018,” uses 28 criteria to evaluate the top 12 unified endpoint management (UEM) solutions on the market today....
View ArticleMoving Your Contact Center To The Cloud: Top Trends Fueling The Market
Transitioning your contact center to the cloud isn’t just for smaller businesses; it can help brands of all sizes boost agility and access to new features. In our new report, “The Forrester Wave™:...
View ArticleGoogle’s Plan To Fix Healthcare With AI
For years, Alphabet (Google’s parent company) has let its businesses build out their own healthcare solutions without imposing an overarching healthcare strategy. As a result, the company now has no...
View ArticleTier It Up: A Winning Strategy For Customer Success Management Programs
When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that...
View ArticleNine More Questions For 3M Industrial Business Marketing Leader, Penny Wise
This year’s B2B Marketing & Sales Forum wrapped up just under a month ago, but I wanted to continue the great conversation I started with Penny Wise, marketing director of the Industrial Business...
View ArticleChannel Software Tech Stack (2019) – INFOGRAPHIC
(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel...
View ArticleToday Is Cyber Monday; It’s A Great Time To Book Your Next Vacation
During the Black Friday and Cyber Monday week, travel specials tend to get lost in the flurry of deals on smart speakers, tablets, and HD TVs. Over the past few years, the travel industry has quietly...
View ArticleExperience Points: Level Up With Experience Level Agreements
We habitually use metrics, even when they are not relevant. Our instincts are based on deeply ingrained responses to situations and inherent investment biases (time and cost). This annoys many a modern...
View ArticleLIFT Your Emerging Tech Efforts To The Next Level — Part 2
The Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2018, shows that customer-obsessed firms currently have a 93% customer satisfaction rate — far above the 65%...
View ArticleVideo: 2019 Research Themes (And A Few Resolutions)
Like most people, I consider November a good time to start thinking about the clean slate that a new year brings. There is lots of room to reflect on one year and get ready for the next one with a bit...
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