AutoML Is A Must-Have For Scaling Machine Learning Across The Enterprise
Whether you want to empower non-data scientists to build predictive models or boost your existing data scientists’ productivity, automated machine learning (autoML) solutions can help every...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup Sponsor. Could have fooled us. Nike dominated viewer attention just as the US women...
View ArticleThe Canada Customer Experience Index, 2019: Canada’s Best Year Yet
Modest Gains Amidst Stagnation Give Canadian CX Its Best Year Yet Forrester’s 2019 Canada Customer Experience Index (CX Index™) reveals that the overall quality of the Canadian customer experience rose...
View ArticleThe Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live
Consumers are connected, empowered, and experimental. And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make...
View ArticleThe Rising Tide Of Ransomware Requires A Commitment To Best Practices
Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is it’s creating what is essentially a vertical front of communities against...
View ArticleLow-Code Platform Pricing Is Broken
I am one of the 64% of developers who have yet to adopt a low-code development platform. My friends at other companies have implemented one of these platforms and report great results — much faster...
View ArticleDont Waste Your Creativity Spend As You Fight Digital Sameness
Is your CMO considering shifting investments in marketing technology toward the services of creative agencies as Forrester recommends? You should find out — because one of two possible scenarios will...
View ArticleSecurity Budgets In Asia Pacific, 2019
It has taken me 15 months and a LOT of travel, listening and talking to feel confident enough to write this research for APAC. APAC is a unique region in its cultural, geographic, regulatory, security...
View ArticleOne Medical Bridges Digital And Physical Experiences Inside — And Outside —...
One out of two US consumers encountered some type of setback or frustration with their healthcare.[i] While that captures just one moment in time of a consumer’s dissatisfaction with the patient...
View ArticleYou Need A Design System — Here’s Why
A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of...
View ArticleValue For Customers: The New Frontier For CX Professionals
Most firms love to talk about the value of customers but don’t get value for customers right. That’s ironic because customers that get value create business value in return by increasing profitability...
View ArticleThe Security Snapshot: Forrester Time Machine
At Forrester, it is our goal to be ahead of the market trends so we can advise clients on what is to come and how they should prepare. Each year, we publish a series of predictions reports about what...
View ArticleWhy Temenos’ Acquisition Of A Small AI Software Vendor Is Relevant Beyond The...
Temenos has announced that it has acquired Logical Glue, a small vendor of financial-services-specific AI software covering use cases like credit scoring and underwriting. While Logical Glue has been...
View ArticleCustomers Value Sustainability — Brands And Retailers Must, Too!
Is it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it. These are not new topics, of...
View ArticleDo Your Company’s Research Practices Lead To Better Decision Making?
“Understand your customers! Do research!” Anyone who has paid even a passing glance to the world of customer experience and user experience over the last decade has surely heard this mandate is one...
View ArticlePlanes, Fuel, Seats, Bags, Meals, and Airline Profit – But What About CX?
True or false? – Passenger experience drives airline profit! If you’d like to test yourself and your CX/marketing department on how well you can attest to the truth in the above statement, ask...
View ArticleHP’s Transformation Was A Win For Customers, Culture, And Cost Savings
External market factors can make business success seem out of your control. But HP Inc. found that even in a difficult market, a well-established business can uncover opportunities for cost-saving...
View ArticleHow CIOs Can Internally Drive Their Shift To #DigitalTransformation Driver
#CIOs who are looking to be the agents of #DigitalTransformation but aren’t perceived that way can overcome this — by taking a few key actions. And to learn more, read myself and David Johnson’s latest...
View ArticleTap Consumer Energy To Drive Sustainable Innovation In Singapore
Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of...
View ArticlePrioritize Customer Value, Not Just Customer Experience
Eighty percent of marketing decision makers say that improving their customers’ experience is their top priority (it falls second place to “grow revenue” in popularity — 87% of marketing leaders call...
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