Understand The Location Intelligence Tech Landscape And Get Over Your Maps
Our most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
What We Don’t Know About Facial Recognition Could Hurt Us This week, on the heels of the viral craze that is FaceApp, we got some disquieting news. It turns out the app developer is based in Russia,...
View ArticleA Pragmatic Guide To Brand Value
The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Questioning it, or attempting to validate it, can well be an...
View ArticleCX SF 2019: The Way To Innovate
Companies commonly ask me these innovation questions: What emerging technology should I invest in this year? We’re piloting [new technology] — where do we start? How do we manage innovation when we’re...
View ArticleMaking The Smart City Safe And Secure
According to UN projections, 68% of the world’s population will live in urban areas by 2050. As cities grow, municipal governments are investing in infrastructure and applications to improve...
View ArticleBusiness Intelligence Market Consolidation — What To Expect Next
The past two years have seen a significant divergence in the maturity of the supply and demand sides of the business intelligence (BI) market. This divergence will influence market dynamics for the...
View ArticleUpcoming Price Transparency Laws Will Impact Healthcare: Get Ahead With These...
Price transparency has come to the fore. In January of this year, hospitals started being required to publish what were once closely guarded pricing lists to the public. This has caused confusion for...
View ArticleKnow When To Up The Digital Table Stakes
Starbucks just decided to share its market-leading digital capabilities with a company called Brightloom; in return, it gets a seat on the Brightloom board and a share in the company. Why did Starbucks...
View ArticleManufacturers’ Digital Transformation Will Fail Without Both IT And OT
If you believe the stereotypes, then the worlds of information technology (IT) and operational technology (OT) are very different. In one, ranks of commoditized beige boxes hold institutional memory,...
View ArticleThe Future Of Work Is An Adaptive Workforce
To Build An Adaptive Enterprise, Build An Adaptive Workforce The future of work isn’t something that happens to you — it’s something you create for your company and your own career. Unfortunately,...
View ArticleMany Blockchain Use Cases Need IoT To Succeed, And More
Many of the most advanced and successful blockchain projects involve use cases related to supply chain and logistics, ranging from documentation management and goods tracking to trade finance. Having...
View ArticleIoT And Blockchain: Are We There Yet?
The internet of things (IoT) and blockchain — they should go together like strawberries and cream, right? What could make more sense than a constant stream of data about devices, their state, and their...
View ArticleAre Outdated Core Applications Holding You Back?
You’ve been building flashy mobile apps, creating wonderful systems of engagement to improve customer experience, but your digital program still has not delivered. Why? Because you’ve neglected the...
View ArticleForrester 2019 Enterprise BI Platform Wave™ Evaluations — Research Update
Forrester has just published 2019 refreshes of our enterprise business intelligence (BI) platform Wave™ evaluations. As the BI market and the technology continue to evolve, so does our research. This...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Are Maps For Self-Driving Cars A Public Good? A public/private organization in the UK thinks so. Zenzic, a UK government and industry self-driving vehicle organization, believes that the country needs...
View ArticleThe Forrester New Wave™: Cloud Content Platforms — Multitenant SaaS, Q3 2019
In the wake of two traditional markets colliding, a new segment has emerged: cloud content platforms. Forrester’s recently published report, “The Forrester New Wave™: Cloud Content Platforms —...
View ArticleGear Up Pragmatically For 5G
5G Presents Immense Innovation Potential 5G promises to usher in not just new use cases in every industry but also new business models. Some of the most relevant use cases across industries, such as...
View ArticleAmazon Has “Destroyed the Retail Industry”: True or False?
Last week, the DOJ announced an antitrust investigation of Big Tech. US Treasury Secretary Steve Mnuchin followed up in a CNBC interview loudly endorsing the antitrust scrutiny: he said that Amazon...
View ArticleCXSF 2019: Do You Understand Your Customers’ Reality?
Remember “the dress” — the photo that went viral a few years ago, reaching 840,000 views a minute? I mention it because Forrester defines customer experience (CX) as your customers’ perceptions of...
View ArticleHotel Chains Demonstrate Common B2B eCommerce Website Blunders
Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense? B2B eCommerce sites should help business shoppers balance price with value, which...
View Article