Five (Plus One) Must-Reads On Behavioral Economics
I’ve spent the past three weeks interviewing global financial institutions, fintech startups, and technology vendors to gain a broader perspective on how financial experiences will evolve in the coming...
View ArticleAmazon’s New Echo Lineup Does What Fire Phone Never Could
Remember when Amazon created a new phone and hoped it could revolutionize the smartphone business? And remember how badly that failed? As of today, Amazon just proved that it doesn’t need no stinkin’...
View ArticleIndia’s Festive Season Will Generate $4.8 Billion In Online Sales
Online retailers in India are expected to generate about $4.8 billion in sales during this year’s festive month (September 25 to October 29), mitigating the impact of the general economic slowdown (see...
View ArticleThe Be-Here-Now Phone: A Conversation With Light CEO Kaiwei Tang
Does time spent on your smartphone sometimes feel like it’s pulling you away from real life? And is the pull hard to resist? There’s a reason it feels that way. Some apps help you, some apps hook you...
View ArticleFinancial Service Firms Need To Stop Thinking Like Retailers On Personalization
Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial...
View ArticleThree Critical Metrics You Should Expect From A Vulnerability Risk Management...
Many vulnerability risk management (VRM) solutions are limited and fail to provide meaningful metrics about the health of your VRM program. One example is the use of counting metrics such as the number...
View ArticleRun Your Business At The Speed Of Thought
Whether you model your data and analytics practice around an insights-driven strategy or are transitioning your business to run on algorithms, these visions have greater implications than our...
View ArticleNo Matter How Their Drivers Are Classified, Uber And Lyft Must Commit To...
A recent bill signed by California Governor Gavin Newsom pressures ride-hailing companies like Uber and Lyft to label drivers as employees rather than independent contractors, with the intention of...
View ArticleIntroducing the Forrester Now Tech: Marketing Measurement and Optimization...
I was recently in the market for a new car. My 12-year-old Honda CRV was on its last leg. I wanted to upgrade my car with leather seats, a navigation system, and lots of trunk space. The new Subaru...
View ArticleMapping Trends, Part One: Opportunity And Angst
[A year ago, we set out to take a deep look at what we’re calling the mapping industry, a 50-year-old industry that operates more in the background than in the full light of day. We identified over 100...
View ArticleUse The Forrester Wave™: Enterprise Health Clouds, Q3 2019 To Guide Your...
Health systems are increasingly turning to cloud vendors to secure and analyze data, with the end goal of pushing novel insights back to the bedside. Just this year alone, we’ve seen major healthcare...
View ArticleRetail’s Secret Growth Weapon: Generous, Flexible Online Returns
As eCommerce continues to grow, so do online returns. Digitally native startups are shifting shopper expectations with their customer-centric return processes, leading traditional retailers to rethink...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Amazon’s New Echo Lineup Does What Fire Phone Never Could Remember when Amazon created a new phone, hoping it could revolutionize the smartphone business? Remember how badly that failed? This week,...
View ArticleCustomers Don’t Think Bank Experiences Are Improving
Customer experience (CX) leaders grow revenue faster than CX laggards, drive higher brand preference and loyalty, and can charge more for their products. So how well do banks earn loyalty with the...
View ArticleAdventures In New And Evolving Coverage: Threat Detection And Response
Every once in a while, something happens that leaves you walking away feeling like you got away with murder. Today, I get to share with you one of my latest exploits. My coverage here at Forrester for...
View ArticleUse RPA To Make Customer Service Agents More Effective
Customer service organizations turn to robotic process automation (RPA) to provide tactical and short-term fixes to digitize common, reproducible agent tasks. There are two forms of RPA. Attended mode...
View ArticleWant To Be A CX Leader? Work With Your CIO To Deliver End-To-End, Real-Time CX!
We all understand the need for rich, responsive, personalized customer experience — right? Well, not so fast! The data argue a different point, suggesting that many firms fail to deliver real-time CX....
View ArticleMachine Learning Takes To The Cloud
Machine learning continues to disrupt and democratize itself. Announcing two new Forrester reports that describe the popularity of running machine learning pipelines and workloads in the public cloud,...
View ArticleInsureTech Connect 2019 Conference Reflections
This was my first year at the three-day InsureTech Connect (ITC) conference in Las Vegas, an exuberant experience — it was the immersion of ITC; Las Vegas had nothing to do with it (wink wink, nudge...
View ArticleUnfortunately, Awareness Alone Won’t Do It: Successful Phishing Defense...
Training alone can’t protect your organization from a phishing attack. Learn how a layered approach that combines technical controls and user education can.
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