FORRward: A Weekly Read For Tech And Marketing Execs
The California Attorney General Just Published CCPA Rules, And They’re Clear As Mud Privacy wonks have been awaiting Attorney General (AG) Becerra’s draft regulations for the California Consumer...
View ArticleThe Forrester Wave™: Robotic Process Automation Services, Q4 2019 Is Here!
The hype around robotic process automation (RPA) continues unabated, as does the hypergrowth. I am happy to announce the availability of the first-ever Forrester Wave™ evaluation of RPA services....
View ArticleS&R Confessional: The Time I Almost Got Hacked
I’m continuing the trend my colleague Josh Zelonis started last year during Cybersecurity Awareness Month to share a few stories of the time I almost got hacked. It can — and does — happen to everyone,...
View ArticleMobilized Employees Engage Buyers With A Trusted Voice
Employees’ Advocacy Boosts Your Content And Customer Interactions While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of...
View ArticleNo-deal Brexit: the privacy regulatory landscape is about to become more...
The Brexit day is approaching fast, but there is no certainty as to whether or not the UK’s departure from the EU will be accompanied by a withdrawal agreement – or not. Data protection is just one of...
View ArticleHow To Master Your Global eCommerce Expansion
Expanding your eCommerce offering to new global markets is daunting. The key to success: creating a strategic plan tailored to your unique business needs in addition to the market conditions. My...
View ArticleData And Analytics Leaders: Be The Change — Now
Data and analytics leaders in the perfect position to help turbocharge their business by optimizing, reimagining, and reinventing. Learn more.
View ArticleFive Key Resources For Cybersecurity Awareness Month
Get five new resources for cybersecurity threat management in your enterprise.
View ArticleMuch to gain for SAP with Bob Stutz Joining their CRM Team
Bob Stutz and CRM have always been synonymous. Stutz started his CRM career at Siebel, in 1998, in the early days of IT-driven, on-premise CRM. Siebel was a powerhouse in its time, peaking at 45%...
View ArticleDoes Unicorn-Level Funding Signal The New Era Of CMS Has Arrived?
Recently, the CMS market has been swimming in funding rounds and PE buyouts, with many, many zeroes behind each announcement. Below is a recap of some of the most recent events, working backwards,...
View ArticleMake Your Email Marketing Sing This Holiday Season
Email is still among the most cost-effective tools that marketers have. Learn how to maximize its impact as the holidays approach.
View ArticleIoT Brings Value To Your Supply Chain . . . If You Can Find The Talent
Michele Pelino and I have been digging into Forrester Analytics’ Technographics® data, looking at big opportunities for the internet of things (IoT) — and identifying some of the consistent stumbling...
View ArticleBrowser-Based Attacks, Our Customers, And Us
Browser based attacks are particularly frustrating because they directly affect your customers. Learn what attackers are doing and how to minimize the risk.
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more...
View ArticleTech Skills Platforms Are Coming Of Age
Ask any CEO or business executive about their biggest challenges, and you will see people/talent management rising to the top of the list. This is no different for CIOs, as there is a shortage of tech...
View ArticleA Content Strategy Tale — Good Bridges Make Good Neighbors
I recently published a report on content. This time, however, technology does not take center stage. It’s an ingredient for sure, but instead, a new operational paradigm steals the spotlight. The main...
View ArticleDemystifying The Information Sharing Alphabet Soup
Cyberthreat intelligence (CTI) is an overcrowded space that is overdue for contraction. In general, we see it filled with smaller vendors with founders who come from an intel background, got enough...
View ArticleThe Security Snapshot: Renew Your Security Program This Season
“Life starts all over again when it gets crisp in the fall.” — F. Scott Fitzgerald, “The Great Gatsby” Fall is officially upon us. Leaves are piling up in our yards, and there is a chill in the air. As...
View ArticleChannel Automation Becomes Table Stakes For Partnership Success
Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still...
View ArticleVoice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth
It’s T-minus two weeks to Forrester’s second Data Strategy & Insights Forum in Austin, Texas. Over 300 data and analytics leaders will gather to share, learn, and get inspired! For those of you who...
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