Ransomware: The Nightmare Before Cyber Monday
Cybersecurity needs to be part of every retailer's holiday strategy. Learn how to protect against one particularly menacing threat.
View ArticleThe Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019 — A Tale...
The story of enterprise marketing software suites (EMSS) is one of relentless expansion. Originally conceived for its namesake — marketing — EMSS has grown to offer a consolidated source of marketing...
View ArticleRoku Buys DSP Dataxu: Good For Roku, But For Everyone Else?
Roku announced yesterday that it’s buying demand-side platform (DSP) Dataxu for $150 million in cash and stock. Just another instance of advertising technology (adtech) consolidation, maybe? Not so...
View ArticleIT Structures Are Evolving To Support Automation, Digital, And Customer...
In discussions with business executives over the last 12 months, Forrester has recognized that there is a concern that IT, or the delivery of IT services, is hindering rather than enabling business...
View ArticleUiPath Layoffs Have Little To Do With The RPA Market
UiPath has reduced its workforce by several hundred employees.[i] The business has grown at an incredible pace, as have several other providers such as Automation Anywhere. Overall, there is nothing we...
View ArticleHow WeBank Became The World’s Largest Digital Bank
Can you imagine a digital-only bank that has served 100 million customers within four years since its establishment? Not to mention those 100 million customers are all un-/underserved by traditional...
View ArticleReflections On Industrial Transformation ASIA-PACIFIC (ITAP) 2019 In Singapore
I am excited about the state of industrial transformation and industry 4.0! We have come quite a ways over the past few years — not just in technology but, crucially, in how we approach and leverage it...
View ArticleGoogle Claims Quantum Supremacy, IBM Says “Nope”— Unpacking What’s Important
Find out what's really happening between Google, IBM and other players in the Quantum Computing market.
View ArticleTransformation, Third Parties, And Threats Shape The Landscape Of GRC Technology
The Forrester Tech Tide™: Governance, Risk, And Compliance Management, Q4 2019 report segments critical governance, risk, and compliance (GRC) technologies to aid risk and compliance pros as they seek...
View ArticleGenerate Better Leads? Make ABM Engage Buyers? Start With Your Messaging!
What is the most effective way to generate qualified leads and make your account-based marketing (ABM) strategies pay off? Start with a customer-centric message. This advice sounds laughably basic but...
View ArticleWeBank Is Driving Financial Inclusion At Scale In China
Around the world, the financial services industry has historically underserved or even excluded millions of consumers and SMBs (small- and medium-sized businesses) that are not considered profitable...
View ArticlePredictions 2020: Anxious, Lost Consumers Are Hungry To Connect
In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void.
View ArticlePredictions 2020: Potential Energy Becomes Real Change
Forces ranging from consumer values to automation to security will shape the business landscape in the year ahead. Leaders will be challenged to anticipate change and adapt.
View ArticlePredictions 2020: CMOs Must Extend Their Span Of Control In The Name Of...
2020 will mark the beginning of a final fight for relevance for the CMO role. Read our predictions for how the role will evolve.
View ArticlePredictions 2020: Uncertainty Equals Opportunity For The CIO
In 2020, CIOs at leading firms will help their firms turn uncertainty into opportunity by transforming customer and employee experiences.
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Humana Commits To Cloud-Based Innovations To Reimagine Heathcare Humana signed a multiyear strategic partnership with Microsoft to build predictive and personalized healthcare solutions to help its...
View ArticleThe Design Revolution — And The Six Myths That Undermine Your Design Efforts
Although businesses prioritize design more and more, many undermine their own efforts by falling for six common myths about it.
View ArticlePresident Xi’s Calls For A Strong Development Of Blockchain In China: What’s...
On Thursday, October 24, Xi Jinping, president of the People’s Republic of China, exhorted the country to “seize the opportunity” offered by blockchain technologies. In particular, he called to...
View ArticleBehavioral Data Is The Key To Success With AI-Powered B2B Marketing
B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech....
View ArticleIs Great Content Enough To Survive The Coming Streampocalypse?
Until now, Netflix, Hulu, and Amazon Prime Video have been synonymous with streaming video. Sure, HBO GO, CBS All Access, Sony Crackle, and others are in the market, but these media moguls’ presence in...
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