Brand Protection In The Age Of The Internet: Takeaways From The Vorys...
In light of Nike’s latest news that it will avoid doing business directly with Amazon, I’ll gloat just a little. It reinforces what Forrester has been saying for years, which is that brands in the...
View ArticleAdobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency...
At Adobe’s annual MAX creativity conference, the company made multiple announcements across its Creative Cloud portfolio that are designed to create incremental improvements to creative processes. When...
View ArticleMarketing’s Customer-Obsession Paradox (Infographic)
In their embrace of new tools and tactics, marketers have at times lost sight of the people they aim to connect with. A shift in approach requires no new investment — but it does require revisiting...
View ArticleYet More DevOps Trends For 2020
So we issued our 2020 DevOps predictions, but we were limited in number and format, and there were a lot of great ideas. Here are some of the additional trends Forrester is tracking in DevOps for 2020:...
View ArticleSydney Predictions 2020: The Highlight Reel
It’s a magical time of the year . . . Forrester Predictions! It’s like Christmas morning, but there aren’t any cookies or presents under the tree — it’s a different kind of excitement and energy. The...
View ArticleCan You Deliver A Great Partner Experience Without Great Onboarding?
With the influx of new channel partner types across the ecosystem, moving them quickly and efficiently from recruitment to productivity relies on automated and scalable onboarding technology. Channel...
View ArticleNo Testing, No Artificial Intelligence!
AI is being infused into new and classic software everywhere. However, only one-third of developers claim to know how to test AI-based systems. This report is a call to action for application...
View ArticleMRM Has A Marketing Problem
In my four years at Forrester, I’ve crossed paths with a lot of three-letter technologies: CDP, DMP, OTT, ITP, and ETP . . . the list goes on. But MRM, or marketing resource management, has a unique...
View ArticleEmpirical Innovation: Prioritize Evidence Over Instinct To Innovate Successfully
Innovating based on instinct is a gamble — the right way is through design research. But its repertoire and relevance are widely misunderstood.
View ArticleOrganization Design Capability Maturity Drives Transformation Success
Over the past 24 months, Forrester has received a significant number of inquiries from clients requesting assistance in their organization design initiatives. There has been a range of more basic...
View ArticleSaaS Billing Technology: A Sleeper Agent For Business Agility
“When [billing] goes well, no one cares. When it goes wrong, it’s the end of the world,” one business customer summed up. As a digital business strategist, you may not think billing technology is in...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Nike Just Does It First, the age of the customer shifted power away from institutions to individuals, drastically reducing the control companies had over their own brands. Then came Amazon: The...
View ArticleYes, Really! Two Cross-Channel Campaign Management Forrester Wave™ Evaluations
Don’t let the name fool you. Even though the category is cross-channel campaign management, CCCM is more than just campaigns. CCCM technology is evolving to address contextually relevant customer...
View ArticleMillennials Talk But Show Little Wallet, While Boomers Put Their Green To Work
Sustainability matters to younger consumers — but Baby Boomers are more likely to use their values to guide their purchasing.
View ArticleDigital Wealth Management Platforms Improve CX And Financial Advisor...
Wealth and investment management firms want to leverage digital technologies to improve customer experience (CX) across touchpoints and raise the productivity of their advisors. A digitized financial...
View ArticleHot DAM! Top Vendors In Our Just-Published Forrester Wave™
I’ve been there, just like you. As a content creator before Forrester, I produced 3,000 videos and managed my assets like you probably do — or did. Content was across multiple hard drives, FTP servers,...
View ArticleFaster, Better Life Underwriting Underscores The Need For Smarter Tech
Customer expectations are shaped by the immediacy, convenience, and simplicity that come when we bank, shop, and even file our taxes digitally. TurboTax may have made the process of filing taxes...
View ArticlePayPal Is Acquiring Honey To Increase Its Stickiness With Consumers
(Get it? Sticky!) It’s PayPal’s largest acquisition to date. PayPal’s core value proposition is in alleviating shoppers’ concerns about providing personal financial information during the online...
View ArticleEnterprise Security Vendors Need An Infusion Of Open Source Culture
This week, I attended IBM’s fifth annual Security Summit in New York City, an exclusive event for a who’s who of IBM’s security customers. This is my third year attending, and I always look forward to...
View ArticleTie CX To $ In Your Measurement System
In a previous post I wrote about why $ is the only CX metric that really matters. So, how do you make it the centerpiece of your CX measurement program? The basic principle is about as simple and...
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