BC And DR Pros, We Need Your Help!
Each year, Forrester Research and the Disaster Recovery Journal (DRJ) team up to launch a study examining the state of business resiliency. Each year, we focus on a resiliency domain: IT disaster...
View ArticleB2B Marketing And Sales: Combat Digital Sameness With Video
Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four...
View ArticleWho Else Has $26 Billion To Spare?
Charles Schwab is in advanced talks to buy TD Ameritrade for $26 billion, creating a brokerage with more than $5 trillion in combined assets. So far, Wall Street likes the proposed deal, as TD...
View ArticleBenchmark Omnichannel Retail And Digital Store Capabilities In Singapore
We just published two retail benchmark reports for Singapore, assessing retailers’ omnichannel retail capabilities and digital store capabilities, respectively. For both evaluations, we selected six...
View ArticleSingapore Predictions 2020: Harnessing Energy
In December 2018, we predicted that digital transformations would go pragmatic in 2019. Has that happened? Yes! In the past year, we have witnessed many businesses laying more durable and powerful...
View ArticleVictoria’s Secret’s Cautionary Brand Tale: When Intimates Fail To Be Intimate
The World Is Shocked That Victoria’s Secret Canceled Its Runway Show — Kidding Victoria’s Secret (VS) parent L Brands shared in its Q3 earnings call that it canceled the Victoria’s Secret Fashion Show....
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Dreamforce: Industry Confab, Cultural Event, Or Populist Movement? We walked as pilgrims to the Golden Gate to wander the forests of Howard Street and Moscone Center and drink from the fountain...
View ArticleYour Loyal Customers Don’t Need Another Coupon This Holiday Season — Here’s...
This blog post is part of Forrester’s Holiday 2019 retail series. The holiday season is in full swing for retailers and shoppers alike. Campaigns are locked, loaded, and going live. But it’s never too...
View ArticleHead-Scratcher Of The Month: PayPal’s Costly Acquisition Of Honey
Last week, PayPal acquired a Los Angeles-based company called Honey for a whopping $4 billion. While it certainly wasn’t under the radar (PayPal issued a press release, posted a video, and hosted a...
View ArticleThe US Federal Customer Experience Remains Weak And Uneven In 2019
The White House requires federal agencies to “provide a modern, streamlined, and responsive customer experience across government, comparable to leading private sector organizations.” Unfortunately,...
View ArticleSales Performance International And Richardson To Merge Forces
On Friday, November 22, European private credit firm Kartesia announced the acquisition of Richardson, a North American sales training company. Kartesia will merge Richardson with Sales Performance...
View ArticleRetailers, Prepare Wisely: DDoS Remains A Holiday Threat
A distributed denial of service attack can turn a retailer's holiday season from merry to miserable. Learn how to protect yourself.
View ArticleUnderstand Connected Shoppers In Southeast Asia
Forrester forecasts that more than 294 million adults in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam are online in 2019 and that 56% of them, 164 million, shop online. In the...
View ArticleLast-Minute To-Dos For A Positive Customer Experience This Holiday Season
This blog post is part of Forrester’s Holiday 2019 retail series. The season of sales is here, and retailers are preparing for an influx of site traffic, store visitors, and (hopefully) purchases. But...
View ArticleLVMH Acquires Tiffany & Co.: Why It’s A Prudent Match
LVMH (Moët Hennessy – Louis Vuitton SE) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH, this will strengthen its presence in the US market and position in...
View ArticleDefine New Relationships With CX Champions Programs
Every few years, we round up examples of customer experience (CX) champions (or “ambassadors”) programs: programs that enable CX teams to broaden their reach by training employees or leaders in CX best...
View ArticleThe 11 Vision-ary Computer Vision Platforms That Democratize Developing And...
Looking to extract a wide range of insights from images and video? Or develop new AI applications with vision capabilities? Or create vision-based solutions to drive operational efficiency, customer...
View ArticleFinding “Friendlies” And Other Tips For Data Insights Leaders
In a recent inquiry, a new Chief Data Officer asked where to start. And, wanted to know how to build a community around data and analytics, particularly with a limited budget to hire. Finding...
View ArticleHow To Prove That Fixing Customer Experience Problems Cuts Costs
There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that...
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