Holiday Highlights From Cyber Week: What’s Happened Since 2014
This blog post is part of Forrester’s Holiday 2019 retail series. For several years, market research firm Bizrate Insights has surveyed US shoppers during Cyber Week. We looked back at the Bizrate data...
View ArticleDecade Retrospective: Cybersecurity From 2010 To 2019
The Decade Cyber Went Mainstream Yes, technically, decades begin in years that end in one, but it’s easier to say the 2010s than the 2011s. Prior to 2010, cybersecurity was an insular domain. No one...
View ArticleB2B Sellers: Marketplaces Are Here, Are You Ready?
Business-to-business buying and selling is being disrupted the same way consumer models have fundamentally changed over the past decade due to digital transformation. New mobile apps, rich-media...
View ArticleJust How Much Do Design And Data Science Collaborate?
What if I told you that less than half of design teams frequently work with analytics or data science employees during an iterative design process? It’s hard to be “dataful” without talking to people...
View ArticleThe Top Strategies For Replatforming Your Commerce Solution
A standout theme from my inquiries this year was companies coping with symptoms of their monolithic commerce solutions. What I found surprising was the myriad reasons why they keep those solutions in...
View ArticleThe Top 11 Source-To-Contract Suite Vendors Help Firms Choose, Contract,...
We have just completed our Forrester Wave™ evaluation of source-to-contract (S2C) suites (“The Forrester Wave™: Source-To-Contract Suites, Q4 2019 — The 11 Providers That Matter Most And How They Stack...
View Article“Autonomous Procurement” Is A Really Dumb Idea
When we were working on the Forrester Wave™ about source-to-contract suites (see “The Forrester Wave™: Source-To-Contract Suites, Q4 2019 — The 11 Providers That Matter Most And How They Stack Up“), we...
View ArticleAmid Holiday Chaos, Amazon Bars Sellers From Using FedEx Ground For Prime...
Last weekend, Amazon informed its 3rd party sellers (which account for more than half of its unit sales) that they are no longer allowed to use FedEx’s ground delivery service for Prime shipments. In...
View ArticleMy Favourite Things (security related) Of 2019
Every year in my personal life with my mother & sisters, we like to celebrate products, lessons learned and life hacks that we discovered throughout the year (yes, geek alert!). This year, I’m...
View ArticleThe Culture Of An Organization Defines Its Destiny
Corporate culture matters because it provides the framework for what and why employees and managers prioritize business objectives and how they go about executing them. Transformation depends on this...
View Article2019 Saw Industrial IoT Software Platforms Get Richer
My colleague Michele Pelino and I published “The Forrester Wave™: Industrial IoT Software Platforms, Q4 2019” recently, and we’ll be discussing the findings in more detail in a webinar on January 30....
View ArticleYou Probably Won’t Recognize The Next Great B2B Marketplace
I hear this a lot lately: “My boss told me we need to get on marketplaces. What are the best practices?” After a few minutes unpacking the situation, we get to the part about the day in the life of the...
View ArticleEmployee Safety Is For Sale
In our “Predictions 2020: Cybersecurity” report, we projected that the anti-surveillance economy would grow by 15%. At the time, we didn’t know a story about location data would publish a few weeks...
View ArticleAI Is A New Kind Of Creative Partner
Brands and agencies have always placed creativity at the heart of advertising. But as digital channels proliferate, the cost, complexity, and demand for media’s measurability have driven the emphasis...
View ArticleNike Is Setting The Standard For Omnichannel Loyalty In Every Industry
As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Thanks for checking out the last FORRward perspective for 2019. We’ll be back in 2020 with more fresh ideas and thoughtful commentary. Wishing everyone a wonderful holiday! Healthcare CIOs are...
View ArticleCall For Participation: Forrester’s 2020 ECM Panel Survey Is Open
Forrester’s 2020 Global Enterprise Content Management Online Survey is open… and we’re looking for your participation! This survey is intended for ECM or content services decision makers and...
View ArticleNike Is Setting The Standard For Omnichannel Loyalty In Every Industry
Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.
View ArticleAI Is Transforming Fraud Detection In The Financial Services Industry
I believe most people who own credit cards have experienced fraud or false positives (a non-fraud transaction declined), and so have I. Three months ago, I experienced overseas credit card fraud with...
View ArticlePayPal Officially Enters China: Challenges And Opportunities
A week before Christmas, PayPal officially finished its acquisition of Chinese licensed payment company GoPay, a deal that has been underway since the end of September. This deal signals PayPal’s...
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