A Deeper Dive Into Forrester’s Sales Enablement 2020 Predictions: A...
In October 2019, our team published its “Predictions 2020: B2B Marketing And Sales” report, and in late December we recorded a webinar: B2B Marketing And Sales Predictions 2020: A Conversation With The...
View ArticleThree Key Ways That Alibaba Enables Brands’ Business Growth
My colleagues Danny Mu, Guannan Lu, and I attended Alibaba ONE Business Conference on December 18 in Hangzhou. The conference attracted 2,000 business leaders from brands across industries and focused...
View ArticleTwo Truths And Seven Lies Retailers Heard In The 2010s
As the decade comes to a close, I thought it would be useful to reflect on how the retail industry has changed since 2010. With the wisdom of hindsight, we can now say what trends were rightfully...
View ArticleThe WAF-Bot Management Acquisition Waltz
With F5 Networks buying itself a $1 billion Christmas present in Shape Security, it’s a good time to review the state of the bot management market. The Shape Security sale caps off a year of bot...
View Article2020: The Year Of Digital Products
Is your firm ready for the roaring twenties? Nigel Fenwick predicts the winners in the next decade will be the businesses that master digital product management.
View ArticleWhat Makes A Payments App Successful?
Excellence in digital experience is fast becoming a nonnegotiable expectation that customers have of a brand. The thing about expectations is that once they rise, they become par for the course....
View ArticleResolving or Revolving?
It’s that time of year. When folks make up their minds that things are going to change. The gym is full of new members who are eager to get into their journey towards some other semblance of better...
View ArticleShatter The Seven Myths Of Machine Learning
The best New Year’s resolution? Become machine-learning-literate! It’s good for your organization, your career, and the sanity of your data scientists. See the new “Shatter The Seven Myths Of Machine...
View ArticleValues-Based Selling Will Help Retailers Win Consumers’ Spend
With holiday peak just behind us, apply lessons from 2019 for wins in 2020 ( . . . and not just during the holidays!). Shoppers are not just looking for a good deal; they want to appease their sense of...
View ArticleWhat I See Coming For The Channel In 2020
Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and...
View ArticleHow Leading Government Agencies Are Raising CX With Tech-Driven Innovations
CIOs: Want to raise up your citizens’ feelings and engagement with your government agency? And deepen your employee loyalty? Sadly, Forrester survey data shows that the quality of most agencies’...
View ArticleAppian Jumps Into RPA Market With Jidoka Purchase
Appian will acquire native robotic process automation (RPA) capability with the purchase of Jidoka, which will be rebranded “Appian RPA.” It will be an additionally priced feature of the Appian Cloud...
View ArticleFive Consumer Lessons From The 2010s: #1
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically...
View ArticleFive Consumer Lessons From The 2010s: #2
This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. If a retrospective look on the 2010s...
View ArticleFive Consumer Lessons From The 2010s: No. 3
Today I present the third of five key consumers lessons to take away from the 2010s. You can find the previous two here and here. Ten years ago, a wave of demonstrations and protests in the Middle East...
View ArticleFive Consumer Lessons From The 2010s: No. 4
In the last decade, the term “boycott” pulsed through global consumer chatter and search queries. Whether consumers were talking about sneakers, seltzer, or the Academy Awards, the frequency of the...
View ArticleImproving Customer Experience By One Point Can Drive More Than A Billion...
Want To Know The $ Value Of Improving CX By One Point? We calculated it for you — at least if you are in one of the 15 industries that our new report “How Customer Experience Drives Business Growth,...
View ArticleCES 2020: Key Takeaways For Retailers
At last week’s CES event, I saw the latest and greatest advancements that will make TVs better and digital humans a reality. But my real focus: What changes will impact the retail industry? The...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
AI, Privacy, And Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this year’s Consumer Electronics Show (CES) looking for the...
View ArticleFive Consumer Lessons From The 2010s: No. 5
This is the fifth and final entry in a short blog series highlighting lessons about consumer behavior and attitude to take away from the previous decade. Here, you can find the first, second, third,...
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