Future Of Retail 2020: Retail CMOs Must Invest In Total Brand Experience
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail”...
View ArticleInMoment To Acquire MaritzCX — A Strong Match For CX Leaders Looking For...
This morning, InMoment announced that it will be acquiring fellow Utah-based customer feedback management (CFM) vendor MaritzCX. For InMoment, this acquisition will do more than increase its customer...
View ArticleKey Considerations On The “New” Cornerstone OnDemand
Recent Acquisitions Set The Stage For A Scalable Learning And Talent Powerhouse Cornerstone OnDemand, a long-standing provider of corporate learning and talent management solutions, entered into an...
View ArticleQ&A On CX Measurement And ROI
I recently cohosted the webinar How To Prove The ROI Of CX with Ben Brown, a senior consultant from Forrester’s Total Economic Impact™ (TEI) team. Ben creates ROI models for a living, so he was the...
View ArticleCloud, Edge, And Beyond
At the PTC’20 conference in Hawaii earlier this year, myself, Joe Weinman from XFORMA LLC, and Dave Temkin from Netflix conducted a power session on how new networking technologies (such as 5G), plus...
View ArticleThe Right Way To Think About “Company Values”
Leaders are using the term “company values” with such force and frequency that it’s hard not to toss it into the infamous camp of marketing buzzwords. Google data shows that “company values” as a...
View ArticleWhere To Start Your Business Case
When approaching a business case, identifying the impacted areas can seem daunting. Luckily, with a little help, anyone can start estimating the impact that a new technology solution can have on...
View ArticleLimitations of Augmented Reality: Lessons Learned from Laan Labs
I had the opportunity to speak with the founders of Laan Labs today – Jason Laan, Christopher Laan, and Will Perkins. I learned a couple of really important points about the limitations of AR today....
View ArticleThe Time For Digital Rhetoric Is Over: Governments Must Overcome Execution...
I recently had the pleasure of congratulating Chris Fechner on his appointment as the new Queensland Government Chief Customer and Digital Officer, a position announced by the Minister for Digital...
View ArticleThe Supporting Information Technology Stack To Unveil The Artificial...
Flying taxies, concept cars, curved screens, and folded PCs are lighting up Las Vegas nights. This is a place where the world’s best tech gets unveiled. As intelligence will transform most verticals,...
View ArticleStrategic Design Is Finally Recognized In Agile Frameworks
Designers joining Agile teams often complain about feeling like misfits. The importance of good design is mentioned in Agile principles, but designers are nowhere in the picture. The only individuals...
View ArticleMake Room For Public Clouds In Your Industrial IoT Strategy
Not too long ago, executives from manufacturing and related industries would not consider running their internet of things (IoT) initiatives from a cloud. Now? It’s hard to find one who doesn’t...
View ArticleThe Web Application Firewall Market Is Ripe For Disruption
Let’s face it: Web application firewalls (WAFs) rarely excite the security imagination. WAFs have been ubiquitous for at least 15 years and play an important role in detecting and blocking OWASP Top 10...
View ArticleForrester’s Top CX Research Of 2019
Forrester’s customer experience (CX) research team published more than 100 reports in 2019. I just published a report that pulls together our most important CX findings from those publications and...
View ArticleDon’t Buy Software Without A Services Partner At The Table
Only great implementation can bring great software to life, which means that business and technology leaders need their service providers and software vendors to work brilliantly together. You need...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Johnson & Johnson And Apple Team Up To Save Lives And Create New Business Value Janssen Pharmaceutica, a Johnson & Johnson subsidiary, is partnering with Apple and Evidation Health to study how...
View ArticlePandemicEX: The Employee Experience Of Coronavirus
What is the employee experience (EX) of a pandemic? Companies are making plans and governments are tracking the spread of the virus, but who is listening to the voice of the employees? What impact are...
View ArticleCall For Entries: The 2020 Enterprise Architecture Awards
Digital transformation, innovation, and customer obsession top businesses’ strategic agendas. Enterprise architecture (EA) teams must enable these goals with the right technology roadmap and with...
View ArticleJack Welch’s Passing Leaves A Management Legacy That Still Resonates
Many of the lessons the former GE CEO preached — such as hiring great talent and empowering them to lead — remain important.
View ArticleGetting Consumers Beyond Simple Tasks On Smart Speakers Is Challenging
Virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant are among the set of emerging personal technologies that Forrester clients ask us about, especially as consumers embrace...
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