No, It’s Not Just You: In Retail, Commerce Is Almost Never “Headless”
“Headless commerce” is the ubiquitous, abstract description of the modern commerce suite. Technical folks talk about it as if it’s the new gold standard, and you’re probably wondering if you’re...
View ArticleSoftware-Powered Consulting Services
As firms mature their digital capabilities, digital executives move beyond simply adding digital bolt-ons to the existing business model. These leaders use new technology capabilities to change the...
View ArticleMainframe Developers Get Boost From BMC Acquisition Of Compuware
March 2, 2020 — BMC Software acquires Compuware. According to the press announcement: “The strategic combination of BMC and Compuware will build upon the success of BMC Automated Mainframe Intelligence...
View ArticleAT&T TV: An MVPD In Geek’s Clothing
This week, AT&T begins the national rollout of its new AT&T TV service after a 13-market pilot test. AT&T gave me a demo in its downtown Boston store and a trial subscription to test; plus,...
View ArticleRPA Helps Contact Centers Deliver Better Customer Experiences
RPA (robotic process automation) is a tactical, short-term fix to digitize common, reproducible agent tasks in the contact center. It’s an easy overlay to your existing technology ecosystem and extends...
View ArticlePartner With Telecom And Networking Empowerers For Tech-Driven Innovation Gains
At the PTC’20 conference earlier this year, I hosted a session with Asian finance investment leaders on why tech-driven innovations should be prioritized to ensure your company’s future market...
View ArticleSlowing Growth For US Tech Budgets In 2020 And 2021, Varying By Industry
Even before the threat of coronavirus, the US economy was poised for a slowdown in 2020. Slowing real GDP growth of 2% or less in turn will lead to slower growth of US tech budgets: from 4.5% in 2019...
View ArticleFind The Marketing Planning And Operations Tool That Meets Your Needs
Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? I hear this from B2C marketers looking to streamline creative production processes or...
View ArticlePasswords Belong In Time Capsules, Not IT Ecosystems
Threats from ever savvier cybercriminals demand better, more comprehensive responses.
View ArticleWhy Whistleblowers Are Uber Important To Your Business
Just over two weeks ago, Susan Fowler’s book, Whistleblower: My Journey to Silicon Valley and Fight for Justice at Uber, published. She tells a story of a broken corporate culture where she experienced...
View ArticlePandemicEX First Look: Just 43% Agree That Their Employer Has A Plan
What is the effect on your employees? Do they know what your plan is? This video interview with Forrester's Stephanie Balaouras reveals initial data from our survey.
View ArticleSustainable Finance: Will Your Firm Talk The Talk Or Walk The Walk?
There’s no better time than the start of a new decade to take a retrospective look at the past and reflect on what has changed and what hasn’t. Looking back, the evidence is clear. Not only has the...
View ArticleRetailers And Brands: Clean, Plan, Monitor, Cross-Train, Reassure — Then Repeat
The spread of the coronavirus (COVID-19) is impacting everything from global stock market vacillations and travel to retail traffic and buying patterns. To help retailers manage, we’ve rounded up some...
View ArticleCompliance Is Your Floor, Not Your Ceiling: GRC Platforms Move To Value Creation
While firms spend millions of dollars conducting and auditing compliance-driven activities, several of the steepest losses in valuation and market share were precipitated by strategic decisions which...
View ArticleFuture Of Retail 2020: Retail CMOs Must Create Value To Spark Joy In Customers
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail”...
View ArticleGet Accessibility Right: Recruit People With Disabilities Into The Design...
When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
PandemicEX: The Employee Experience Of A Pandemic The health and economic impacts of the novel coronavirus and the disease it causes, COVID-19, are important to track. But what about the effect on your...
View ArticleThe Empowered Healthcare Patient
The coronavirus (COVID-19) has undoubtedly cast a long shadow over the media, business, and consumer conversation. The story is not only one of gloom and doom — as people take precautions to safeguard...
View ArticleCoronavirus Is A Headwind For Search Advertising, But The Outlook Remains...
Around the world, the spread of the coronavirus is a source of growing anxiety. First and foremost, it is a health concern. Secondarily, it presents challenges for business leaders, including...
View ArticleThe Insights Beat: Stay On Course With Smart Data And Analytics Choices
As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you...
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