Conducting Customer Research Remotely: Tips, Tricks, And Resources
Resources and guidance for transitioning to remote research in response to COVID-19. Discover techniques, vendors, and best practices that can help you conduct customer research now.
View ArticleCOVID-19 — Vendors Step Up To Help IT Manage Increased Digital Loads
To help IT teams manage traffic surges while employees work from home, vendors have begun offering free access to their performance monitoring tools.
View ArticleThe State Of Remote Work During COVID-19: An Update On Forrester’s Research
Remote Work Is Having Its Moment Over the past couple of weeks, I’ve fielded dozens of inquiries from companies across the globe that are transitioning their workforces from the office into the home....
View ArticleCloud Players And Research Groups Join The Fight Against COVID-19 With...
Last week, the federal government announced the launch of its COVID-19 High Performance Computing Consortium, a unique public/private industry initiative to support researchers across the globe to...
View ArticleAs Overall Energy Wanes, Preserve Relationships With Your Highest-Energy...
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy...
View ArticleQuick Resource Guide To Help Organizations Scale Healthcare Support During...
Forrester has curated a list of companies that are delivering virtual care services and support for health insurers, healthcare providers, employers, and consumers during the COVID-19 pandemic. While...
View ArticleHow To Prove The ROI Of CX (Video)
How do you prove to executives that the benefits of CX exceed the costs? Today’s business environment makes it even more critical that CX pros clearly lay out the financial benefits of investing in...
View ArticleSummit 2020: You’re A Media Company, So Get Your DAM House In Order
Learn how to maximize your content's value through digital asset management. Join us at Forrester SiriusDecisions Summit in May.
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Remote Work Is Having A Moment: Ensure Employee Productivity Now COVID-19 is forcing companies across the globe to rapidly transition their workforces from the office into the home. Ninety-eight...
View ArticleAdobe Summit Offers Some “Classic” Themes In A New Format
The spike in online commerce, the importance of experiences (and data to power them), and the need for organizations of all types to accelerate their digital transformation were themes that were front...
View ArticleHow European Employees Feel About The Coronavirus Now
Our #pandemicEX survey reveals that more than 40% of employees across Europe believe their governments are reacting too softly to the COVID-19 crisis, adding weight to their fears of job losses. Read...
View ArticleThe Rise Of The New Talent Networks
We’ve learned a lot in the past 60 days and will continue to learn more as COVID-19’s impact on organizations and their workforces unfolds over the coming weeks and months. One of the things we do know...
View ArticleSay Cheese: Snap’s Spectacles 3 Enhance Snapchats with Augmented Reality
Mixed reality experiences run the gamut from augmented reality mobile apps to try on lipstick and shoes to completely immersive virtual reality headsets used for military and surgical training....
View ArticleHow Do We Measure Success In The Modern Hybrid World?
Companies are refreshing metrics across application security, content management, CRM, DevOps, loyalty, networking, vulnerability risk management, etc. But what does this look like for Infrastructure...
View ArticleForecasting In A Time Of Uncertainty: Some Guidance On The Outlook For Tech...
The outlook for tech markets remains uncertain, with a wide range of scenarios. We at Forrester continue to operate with three scenarios for tech market growth in the pandemic: 1) best-case scenario...
View ArticleYour Friendly Neighborhood AutoML-Empowered Data Scientist
(Jeremy Vale coauthored this post.) Automation-focused machine learning (AutoML) has the power to dramatically upscale AI at your organization. With AutoML tools, organizations can unlock valuable new...
View ArticleThe Modern Trigger For Broader Market Adoption — OSS
Driving digital transformation of your business is, of course, critical to extending your market value and customer experience gains in today’s market. However, building digital solutions that are...
View ArticleReady Or Not, Here Comes The Future Of Advertising
We’ve spent months exploring what the future of advertising will look like, and we’re excited to share the findings of our research with you: “The Future Of Advertising Is Imminent Upheaval — And...
View ArticleHow A Global Crisis Puts Post-Sale Customer Marketing In The Spotlight
The COVID-19 pandemic underscores the need for greater focus on customer experience and retention.
View ArticleHow Australian Employees Feel About COVID-19: Forrester’s PandemicEX Survey
80% of Australians think that the coronavirus pandemic will affect their work life. Read more findings from our #pandemicEX survey of Australian workers.
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