Your Global Martech Stack Isn’t Cutting It In China
More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted marketing technology (martech) vendors with viable...
View ArticlePandemicEX: How UK Employees Feel About The Pandemic
78% of UK workers except further disruptions to work, compared to 65% of Europeans. Read more insights on how UK workers feel about the coronavirus pandemic.
View ArticleAnticiper le monde d’après
La crise que nous traversons, comme toute crise, est un moment unique pour prendre du recul et revenir à l’essentiel. Ce grand entretien de Pascal Picq, paléontologue, dans les Echos, est fascinant et...
View ArticleComputer Vision Supports Retailers’ Automation Efforts
Computer vision has turned from a R&D topic to an established technique for firms globally. In China, leading enterprises and solution providers are working together to demonstrate the business...
View ArticleTop 5 Security & Risk Reports in Q1 2020 (Not Written By Me)
It is a humbling to work with a team of talented individuals like the ones I work with on Forrester’s Security & Risk team. This week, I’m highlighting 5 reports some of these fine folks published...
View ArticleThe Next Step In Your Brand’s Digital Journey: Anticipatory Digital...
Today’s digital experiences place too much cognitive load on the consumer. Why? Because the success of websites is measured based on feature parity along with the ability to navigate a composite of...
View ArticleAdopt And Express Your Values At CX North America
Nearly two-thirds of consumers choose, switch, avoid, or boycott brands based on their stance on a social issue. Marketing and CX pros can lead the way in getting values-based messaging right.
View ArticlePrivileged Identity Management Solutions Must Secure Growing Diversity Of Use...
Last week, Forrester published its latest overview of the privileged identity management (PIM) market, which can be found here. In it, we provide an overview of the 17 leading PIM vendors and...
View ArticleWork-At-Home: Just The First Step In Contact Centers’ Response To COVID-19
Learn why now is the right time for brands to move to a work-at-home model for contact center agents.
View ArticleWe’ll Be Your Guide To Customer Journeys At CX North America
Marketers, let’s face it: Offering consumers a great experience across their entire customer journey remains a challenge. Despite technology that provides insights, touchpoints are multiplying,...
View ArticleIn A Time Of Crisis, Can Digital Technology Save Globalization?
Ever since I picked up a copy of Thomas Friedman’s The Lexus and the Olive Tree nearly 20 years ago, I’ve been convinced that globalization is here to stay. But the idea has been under fire recently,...
View ArticleNavigate To The New Norm: Insights From Forrester’s Consumer + COVID-19 Research
As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders...
View ArticleThe Insights Beat: Spring Has Sprung — Get Your Data And Analytics Tools In...
The time of year has finally arrived when the sun lingers on the horizon longer and longer, life creeps back into the trees, and weather forecasts look much more favorable. But this normally welcome...
View ArticleSummit 2020: Selling On B2B Marketplaces
Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview.
View ArticleFive AI Principles To Put In Practice
From tech vendors to governments to industry consortia to the Vatican, it seems that every day a new entity is announcing its set of AI principles — broad guidelines for how AI systems should be...
View ArticleHow To Determine Your Company’s Strategy For Values-Based Consumers
Brands’ moral, social, and political values are now a core issue for most customers and employees. Unfortunately, companies lack a systematic values strategy, leading to high-profile flubs. My new...
View ArticleIf You Want To Deliver A Great Customer Experience, Start By Attracting The...
Focus on attracting customers who will find the experience your firm offers extremely compelling. Otherwise, marketers will shovel prospects in through the front door while customer experience (CX)...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Zoom Forfeits Goodwill By Failing To Secure What It Sells COVID-19 has crippled many companies, but one that surged, at least at first, was Zoom Video Communications, Inc. Zoom’s failure to secure what...
View ArticleFour Catalysts Contribute To A Perfect Storm Of Digital Retail Payments In...
While the COVID-19’s impact on payment behaviors is still unclear, a perfect storm had been brewing long before the crisis broke out. In our research, we found that four key catalysts are driving...
View ArticleData Proliferation Accelerates The Need For Data Literacy
With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it...
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