Forecasting In Uncertainty: US Tech Market Forecast Shows A Best-Case 5% Drop...
Forrester has just released its updated forecasts for the US tech market in 2020, factoring in the impacts of COVID-19 and the efforts to contain its spread: “US Tech Budget Outlooks In A COVID-19...
View ArticleExecutive Crisis Tracker
Help us track and share important COVID-19 experiences, plans, and expectations. How are companies handling the COVID-19 pandemic? How are their priorities shifting over time — for both the short and...
View ArticleFood Retailers’ Inadequate Crisis Response Highlights The Contrast Between...
For UK food retailers, coronavirus crisis has demonstrated the importance of flexible supply chain management. Read more, including potential solutions.
View ArticleThe Promise And Peril Of Apple And Google’s Alliance
Apple and Google announced on April 10 that they will partner on contact tracing technology to help “governments and health agencies reduce the spread of the [COVID-19] virus.” This is an essential and...
View ArticleHow To Succeed As A CX Professional
You won’t succeed as a customer experience (CX) professional if you don’t know your strengths or if your strengths aren’t a good match for the CX challenges facing your organization. That’s what I...
View ArticleLe aziende ed i lavoratori italiani ai tempi del Coronavirus.
Nuovi dati di Forrester Research rivelano i sentimenti, le percezioni, e le aspettative della forza lavoro italiana in relazione al coronavirus ed alle misure adottate dalle aziende durante...
View ArticleGo Beyond Surveys To Measure CX
Getting decent survey response rates is hard and getting harder for CX professionals. That means you need to start mining other data that can give you a sense of the quality of the experiences your...
View ArticlePandemic Fallout Creates Perfect Conditions For Insider Threat
The move to remote work combined with economic uncertainty makes it critical for organizations to proactively protect data and systems.
View ArticleSix Aspects To Palo Alto’s Acquisition Of CloudGenix
On March 31, Palo Alto Networks announced the intent to acquire CloudGenix, a software-defined WAN appliance vendor. This was another announcement in a long list from the security and networking...
View ArticleOpen Banking In Australia: Where Are We Now?
Quite a lot has happened since 2020 started. As Australian banking leaders roll out initiatives to help consumers and small business owners cope with the fallout from the coronavirus, they also face an...
View ArticleThree Hurdles To Address Before Digital Retail Payments Can Scale Across AP
Trust plays a huge part in the success of any new payment system, and any friction can create obstacles. In Asia Pacific, though digital retail payment is growing quickly, there are three key...
View ArticlePandemicEX: La perspectiva de los empleados españoles sobre el Coronavirus
Los primeros resultados de nuestra encuesta “PandemicEX” ya están listos, con respuestas de más de mil empleados del Reino Unido, Francia, Alemania, Italia y España para ayudarnos a descubrir cómo...
View ArticleSummit 2020: AI Can Heighten Your Senses, But Don’t Let It Reduce Your Common...
Artificial intelligence can help marketers fulfill their mission of influencing prospects and clients. But using these tools well requires keen human judgment.
View ArticleAccelerate With Enterprise Service Management
Enterprise service management (ESM) emerged from the crowded IT service management (ITSM) market. ESM expands service thinking and the service catalog into domains outside of IT as well as speeding up...
View ArticleReignite Your Workforce Strategy With Adaptive Talent Management
Confronted with the need to realign, reskill, or retain talent, the COVID-19 pandemic has confirmed what many organizations feared (and knew): Yesterday’s approaches to talent management do not support...
View ArticleCOVID-19 Raises Consumers’ Health Consciousness
COVID-19 afflicts more than the patients who contract the virus. The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of...
View ArticleThe Drop In Consumer Energy Is Decelerating
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy...
View ArticleCarmakers Vs. The Vacuum King: Product Innovation In The Time Of COVID-19
If necessity is the mother of invention, the COVID-19 pandemic is the mother of all necessities. So it’s hardly surprising we’re seeing a host of product innovation bubble up around the world. Nowhere...
View ArticleTo Accelerate Transformation, Think Beyond The RFP When Seeking Services...
Thanks to Emma Huff, a senior RA on our team, for this post. When it comes to digital transformation, your service providers are not “extra hands on deck.” They can and should be partners in strategic...
View ArticleRevamp Your Retail Loyalty Program With Forrester’s New Framework
It’s no secret that shoppers love retail loyalty programs. Our data shows that nearly three-quarters of US online adults belong to at least one. When executed well, loyalty programs deepen customer...
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