Introducing The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020
Our latest evaluation, “The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020,” published today. More than a hundred vendors in the market became 47 in our New Tech, which became 12 in the...
View ArticleNo Deploy, No Joy: Leverage ModelOps To Operationalize AI And Machine Learning
AI is hard. You know it, and we wouldn’t be writing about it if it wasn’t a mission-critical challenge facing businesses today. Unlike the software development lifecycle, where good code is built to...
View ArticleUse These First Principles To Succeed With Robotic Process Automation In 2020
Let’s just say that one measure of the hype that surrounds any emerging technology is the amount of new (and largely superfluous) jargon that it generates. The Enterprise Automation Market Needs...
View ArticleCISOs And The Da Vinci Fallacy
As we continue to extend our research on the six types of CISOs, we’ve witnessed a common issue that plagues security leaders that I’ve termed “the Da Vinci fallacy,” defined as: The Da Vinci fallacy...
View ArticleRetailers And Brands: Tap Drop-Ship Programs For New Selling Opportunities
At its core, commerce relies on bringing together willing customers with the products they want. With more places for customers to find those products, drop-shipping models fuel many of the largest...
View ArticleDo Channel Vendors Need Public Relations Anymore?
The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out too, because,...
View ArticleIoT Analytics Create New Edge Computing Value Props For Content Delivery...
Modern content delivery networks (CDNs) are unlocking new opportunities to pair endpoint-deployed applications with endpoint device content analysis. Rather than simply enabling clients to push their...
View ArticleCulture Is (Still) Not About Ping-Pong Tables And Free Meals
It’s been more than two months since corporate America’s unexpected leap into the deep end of the remote work pool. Behind the backdrops of our endless video calls, we’ve been juggling unexpected...
View ArticleArtificial Intelligence Is Dumb Without The Elasticity Quotient
How much has your business really changed since implementing AI? I’m not asking about lift for discrete metrics such as customer loyalty, campaign revenue, or even process optimization. Was the DNA of...
View ArticleNordic Firms Must Adapt To Win
Bar Sweden, where experts now acknowledge the shortcomings in its less-restrictive response to the pandemic, the Nordic countries are now gradually easing measures implemented to control the spread of...
View ArticleVirtual Care Is A Requirement — Not A “Nice-To-Have”
Virtual Care Blog Series — Part 2 The pandemic has pushed virtual care technologies to make the leap across the chasm of adoption as even the pragmatists and conservatives have started deploying these...
View ArticleUsing Innovation To Rebuild From COVID-19 — Lessons From Financial Services
We are living in uncertain and extraordinary times, and extraordinary feats are being delivered daily by committed workforces for which speed translates into jobs, businesses — and lives — saved....
View ArticleWill Virtual Care Stand The Test Of Time? If You’re Asking The Question, It’s...
Virtual Care Blog Series — Part 3 Forrester made the call that 2020 would be the tipping point for virtual care adoption. The pandemic accelerated digital transformation for many healthcare...
View ArticleThe Time Has Come
To our black employees, clients, friends, and the black community at large, we stand with you against the injustice and inequities brought down on you. It’s not right, it can’t persist, and we can do...
View ArticleAccelerate Digital Transformation With The Right Strategic Partner
In March 2020, as the implications of a global shutdown of physical offices became apparent, executives responsible for digital initiatives went into overdrive. If your firm is already digitally...
View ArticleTwo Questions To Ask Yourself About Your COVID-19 Messaging
As B2B analysts, we’ve been asking ourselves whether organizations have been responding to this health crisis in a way that is truly helpful to their customers. Our upcoming report, “Messaging In The...
View ArticleToward Convergence — Brand And Experience Themes At CX North America
My research theme for CX North America 2020 — the convergence of experience The peripatetic nature of analyst life, especially for someone not moored to a corporate office, means that I rarely get to...
View ArticleA Small Victory For Securing The US Bulk Power System
It is long overdue to secure the United States’ bulk power system supply chain. As early as 2007, researchers demonstrated how digitization of power systems introduces vulnerabilities that can cause...
View ArticleSmart Audio: What Tech Innovations In Sound Will Fuel New Experiences?
Audio experiences are getting an upgrade. We’re used to great audio for music, videos, and calls. Now, many of us talk to virtual assistants on our smartphone and increasingly on smart speakers...
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