Huawei Global Analyst Summit 2020: Looking Beyond The Challenges
Huawei started the 17th Huawei Global Analyst Summit on May 18, 2020 in Shenzhen, China. Huawei’s rotating chairman, Guo Ping, spoke on the theme of “Huawei: A Year and Beyond” to both look back on a...
View ArticleA Post-Pandemic Automation Boost Across Europe Remains Uncertain
Will investments in automation suffer due to the coronavirus pandemic? Business leaders across Europe are going to face some severe conflicts of interest as they evaluate their automation options.
View ArticleEmpathetic B2B Content During The Pandemic: Client Stories
To build interest and trust, marketers need to adapt their messaging to best support buyers in different modes: survival, adapt, or growth.
View ArticleHow Glasses Could Change The Game For Augmented Reality
Recent rumors that Apple will announce a set of Augmented Reality (AR) glasses for $499 in the next two years has stirred up a conversation around what it would mean for consumers. Clients are also...
View ArticleData Governance For 2020 And Beyond
Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics...
View ArticleChanging Commercial And Social Conditions Spark Consumer Energy
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy...
View ArticleAddress Legal, Regulatory, And Operational Risks For The Return To Work
We are currently at the beginning of Phase Three (Management) as regions and businesses reopen. This is a challenging transition for organizations. A global pandemic has no clear end. To help with your...
View ArticleThe Second Forrester New Wave™ On ABM Platform Shows A Maturing Market
It’s been two years since we first evaluated the account-based marketing (ABM) platform market — and a LOT has changed. My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows...
View ArticleYour Business Success Depends On Delighting The Right Type Of Customer: Enter...
Customer experience (CX) professionals must show their executives that good CX is critical to business success, especially in this down economy. Many metrics help CX pros track the quality of those...
View ArticleJapanese Banks’ Digital Awakening Is On The Way
It has been a year since Japan moved to a new era — Reiwa — and quite a lot has happened during the past 12 months. As Japanese leading banks roll out initiatives to help consumers and small- and...
View ArticleUK Consumers Keep Calm And Carry On
Results from the our Consumer Technographics® COVID-19 Survey show how UK consumers have adjusted their spending habits and digital behaviors during the pandemic.
View ArticleBuild An Effective Customer Advocacy Program By Knowing The Four Advocate Types
By understanding what customer advocates value, you can invite them to participate in the ways that are most meaningful to them, and to you.
View ArticleA Flash Point Week For Facial Recognition
In a letter to Congress this week, IBM’s CEO announced that it will sunset its general-purpose facial recognition and analysis software products. On IBM’s heels, Amazon announced a one-year moratorium...
View ArticleDon’t reward the brilliant jerk
As soon as I caught wind that my brilliant colleague @heidi shey was writing a report on retaining cybersecurity talent, I knew I wanted to collaborate. Specifically, I wanted to bring to the table the...
View ArticleMental Health: Keep The Conversation Open
With fear and anxiety on the rise, mental health support is a critical element of any post-pandemic business continuity plan. Learn the key trends and next steps for employers.
View ArticleKey Takeaways From Forrester’s Customer Service Executive Roundtable On...
(Kara Hoisington, Mark Baizen, and Daniel Hong contributed to this blog.) Forrester just finished a customer service exec roundtable discussion on how companies and customer service organizations are...
View ArticleHelp Your Employees Adapt To The Post-Pandemic “Adjusted Normal”
We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.
View ArticleMany Of Your Employees Won’t Return To The Office, So Learn How To Support A...
We’ve pulled together a collection of Forrester's research that will enable our clients to support their remote workforce with the best possible employee experience.
View ArticleNew Research: State Of CX Measurement And VoC Programs — We Need You!
To give you insights on the state of voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Faith Adams and I are collaborating on a new piece of research. It will...
View ArticleHelp Inform New Research On The Current State Of VoC And CX Measurement Programs
To continue to offer insights and guidance about voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Maxie Schmidt and I are collaborating on new research. It...
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