BI Is Dead; Long Live BI
Enterprise BI is not dead, It's alive and thriving. But there are changes ahead. Learn about five of them here.
View ArticleNavigating A New Wilderness: Five Steps Marketing Operations Must Take To...
B2B organizations are depending on marketing operations to lead them out of the crises of 2020. Here are five steps marketing operations leaders must take in 2021 to drive their organization’s success.
View ArticleRoles and Responsibilities for Product Management and Portfolio Marketing:...
“Who should be responsible for competitive analysis?” “Who should own go-to-market strategy?” “Who creates user personas?” These questions aren’t surprising, given that one of the most common topics we...
View ArticleThe Future Of Buying Is Using
The shift toward consumers expecting and rewarding experimentation is motivating companies to focus on product as their engine of growth.
View ArticleThe Disruptive And Problem-Solving Potential Of Emerging Technologies In CPG,...
Emerging technology is always changing, so we wanted to understand the impact on different industries. In this audio series, we speak with our analyst colleagues Jeff Becker, George Lawrie, and Arielle...
View ArticleThree Business Scenarios Insurers Can Use To Navigate The COVID-19 Storm
The development of a vaccine will mark the beginning of the recovery from the COVID-19 pandemic. The associated economic rebound may not have a clear marker. For insurers, the long-lasting effects of...
View ArticleTime to Shift! The Top Priorities For Emerging-Company Marketing Leaders
For emerging-company marketers, too much of a good thing can be just as difficult to deal with as too little. Focusing all components of the revenue engine on the primary growth strategy with shared...
View ArticleInMoment Addresses Head On What Continues To Plague CX Programs
This morning, customer feedback management (CFM) vendor InMoment announced an array of new product and service offerings focused on improving experiences, not just measuring and reporting on them. The...
View ArticlePreparing For The Future: The 2020s Will Demand More From Your Tech
If ever there was a decade that announced itself so defiantly in the first year, it’s the 2020s. With so much change and volatility already, 2020 has proven this decade will be dramatically different...
View ArticleA Faster Pace of Innovation Demands More Agile Ways to Bring Products to Market
Learn how organizations can become more strategic, aligned and agile when bringing offerings to market with the new version of the PMM Model.
View ArticleMicrosoft Launches SharePoint Syntex To Automate Content Categorization And...
Today, Microsoft announced the general availability of Microsoft SharePoint Syntex as of October 1, 2020. This is the first packaged product to come out of the code-name Project Cortex initiative first...
View ArticleThe Organizational Obstacles Of In-Housing Media
Ever since the release of the Association of National Advertisers’ K2 Report on media transparency, marketers and firms have looked for better mechanisms to control their media. For ambitious...
View ArticleMerchant Payment Providers: Key Takeaways From The Forrester Wave™ (Q3 2020)
For our latest evaluation in the merchant payment provider space, Forrester identified 10 leading vendors and spent the last four months analyzing their offerings via a combination of briefings, demos,...
View ArticleWelcome To The Year Of The Customer Marketer
One major trend we see is an amped-up focus on retention — keeping customers and ensuring they achieve value.
View ArticleLead-Based Measurement Is Older Than The Smartphone: It’s Time To Update How...
Setting up buying groups to operationalize the Demand Unit Waterfall™ is easier than you think, and you probably already have the systems you need.
View ArticleConsumer Energy Fizzles To A New Low As Consumers Approach Q4
If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange. We do this by...
View ArticleInnovators‘ 101: Which Ideas To Realize And Why
Frequently, innovators are asking me which ideas to prioritize and why. Here are some early steps you can take to ensure success in your innovation endeavors: First, focus on ideas that can solve a...
View ArticleOur Newest Round Of ZTX Evaluations Is Out
Today, we published our newest round of evaluations for the Zero Trust eXtended (ZTX) ecosystem, “The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q3 2020.” When we embarked on...
View ArticleApply Six Reporting Dimensions to Show More Account-Based Marketing Value
Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.
View ArticleAdd A New Payment Option To Drive E-Commerce: A Business Case
Discover some of the common benefit and cost factors that e-commerce merchants can use to build a business case for adding a new payment type.
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